RO2Win: Revenue Optimization e-Course

for non-Revenue people

  • Start anytime

  • Study anywhere

  • Practical Case Studies

  • Applied activities

  • Affordable from US$229*

  • Self-paced Learning

  • Certificate of Completion

  • Engaging Videos

HSMAI and Florida University present RO2Win e-course for hotels

  • Sales & Marketing Professionals
  • Hotel Managers & Department Heads
  • Hospitality Professionals interested in Revenue Management
  • Managers in Training
  • Hotel Ancillary Providers

The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue.

  • RO2Win Complete US$299
  • RO2Win Revenue Optimization Concepts US$229
  • RO2Win Select Service Hotel US$279

Program Content

Module 1: Exploring Revenue
Introduction to Module 1
Examples You Know
What is Revenue Management?
Basic Industry Terms
Building Blocks
Lemonade Stand
Lemonade Quiz
Resources for Module 1
Module 1 Quiz
Module 2: Exploring Hotels
Introduction to Module 2
Understanding Hotel Segments
Hotel Location
Hotel Types
Hotel Rating Systems
Business Basics
The Processes of Managing Revenue
Learning More
Resources for Module 2
Module 2 Quiz
Module 3: The role of Revenue Managers
Revenue Management at the Fontainebleau

What Revenue Managers Do

Sales & Revenue Management

Revenue Management Meetings

Talk to your Revenue Manager

Resources for Module 3


Module 4: Total Revenue Management
What Creates a Culture of Revenue Optimization
The Guest Experience & Preventing Service Failures
In-House Merchandising & Upselling
Reputation Management
Maximizing Revenue at the Front Desk
Valet, Bell Staff & Concierge
Housekeeping & Engineering
Sales & Marketing
Human Resources
Service Excellence Meets Business Savvy
Resources for Module 4
Module 5: Total Guest Revenue
Food & Beverage Revenue Optimization
Meeting Space & AV Rentals
Ancillary Revenue Maximization
Wine Item Analysis
Resources for Module 5
Module 6: Simulation & Conclusion

A revenue strategy is critical to the success of a hotel’s revenue management philosophy. A revenue strategy allows the entire revenue team to discuss, strategise, and understand what the goals are for the hotel, and how to work towards these goals. It is also critical that the strategy is put into writing. By strategising with the team and documenting the revenue strategy a hotel is setup to ensure that the hotel looks out into the future and creates a long term measurable path for success.

You will learn:
  • To understand how to create a successful revenue strategy;
  • Different revenue strategies explained
  • The key elements in effectively communicating a revenue strategy;
  • How to implement a revenue strategy once it has been created;
  • To understand how to measure the success of the revenue strategy once it has been implemented.
  • Inventory Control – how inventory can impact on sales. If forecasting constraint, monitor to ensure controls do not have too big an impact and adjusting strategy where necessary and why revenue managers might withhold inventory

Education Partners

Certificate – RO2Win Revenue Optimization e-Course
Certificate – RO2Win Revenue Optimization e-Course
Certificate – RO2Win Revenue Optimization e-Course
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