Are you a hotel leader looking for an edge to set you apart from your peers? Get yourself certified by your industry organisation, HSMAI. Many General Managers and other Hotel Executives have earned their CHBA designation (Certified Hospitality Business Acumen). This certifies you as a business leader in hospitality. It’s the mini-Masters for hotel executives.
When you earn your designation, wear it proudly:
Are you eligible? Find out.
To get a corporate or general management role, you’ll need a range of skills and experience. You’ll need to learn more about the commercial functions of the business. Ensure you have the understanding required to manage other disciplines.
Looking to improve your leadership skills?
Being an expert in a single discipline isn’t enough, you need to have great leadership and communication skills to succeed in your career.
HSMAI have created some great courses, certifications and publications to help you, and we’ve also started assembling some of the best offerings from the industry to help you continue to grow your career.
Read more below.
Fast-track your learning by studying digital marketing
Get on-the-job experience through a job in marketing, internships & attending HSMAI training workshops
Prove your skills and experience with a globally-recognised certification
Keep up to date and gain new skills with short, online courses in sales, marketing & revenue topics
To continue to grow your career, get some leadership skills by doing more online courses in other disciplines or specialised leadership courses.
HSMAI Asia Pacific runs face-to-face Training Workshops around the Asia Pacific region. These are typically 1/2 day events and focussed on specific topics in Revenue Management, Digital, Marketing, Distribution, Conference & Event Sales. Check out our calendar of events, or review our full-day Regional Conferences. All of these events will give you the opportunity to hear hoteliers speaking about best practice in the disciplines above. No sales pitches, just genuine learning opportunities.
Upskill Courses
The Digital Expert Lab is delivered by leading industry figureheads, HSMAI Europe’s Digital Expert LAB courses will help upskill and develop your digital knowledge, enabling you to draw out new digital insights and make strategy driven decisions that benefit your hotel(s).
Sales2Win eCourses currently includes distinct, in-depth sales education programs covering Account Management and Select Service Selling for General Managers and Hotel Salespeople. Additional programs in development include Sports Sales, Inside Sales, Regional Sales, Catering Sales, Strategic Account Management, and Destination Sales.
Understanding your guests path to booking: Increase your understanding of how guests book your hotel and how they decide where to stay. Important for all leaders to know.
Please visit our global Publications page at
http://www.hsmai.org/trends/content.cfm?ItemNumber=4850
Webinars
Studying eye tracking during the online booking process could help revenue managers better understand consumers hotel selections. Access the Webinar or read the article on HotelNewsNow.
Website conformity – What you need to know
Digital Disruption – The Consumer Marketing Trends you need to know
For more Webinar topics, please visit our Knowledge Center. Note that some webinars are only free for members. Non-members may have to pay a fee to access some webinars.
Checkout our videos from recent HSMAI Conferences:
For over 1,000 Case Studies on Digital Marketing, please visit our website at www.adrianawards.com
http://www.adrianawards.com/gallery/gallery.asp
WATCH: TURNING RESTAURANT REVENUE INTO PROFIT Posted on 17th April 2024 About the authors Professor Sherri Kimes & Jeannette Ho Key insights 💰Revenue managers often face resistance when implementing new [...]
Attracting Hospitality Business Students to “Commercial” Careers Insights From the 2023 Fall HSMAI Faculty Forums Rob Kwortnik, PhD, Associate Professor of Service Marketing, Nolan School of Hotel Administration, Cornell University [...]
TURNING WEBSITE VIEWS INTO RESTAURANT VISITS PolyU’s School of Hotel and Tourism Management Posted on 23rd February 2024 If you’ve visited a new city lately, you may have searched online for [...]
MAXIMISING PROFTABILITY IN HOSPITALITY The Profit-Oriented Revenue Management Revolution (PORM){{ vc_btn: title=READ+WHITEPAPER&style=custom&custom_background=%2352247f&custom_text=%23ffffff&align=center&css=.vc_custom_1700013912267%7Bpadding-top%3A+25px+%21important%3B%7D&link=url%3Ahttps%253A%252F%252Fhsmaiacademy.org%252Fwp-content%252Fuploads%252Fsites%252F11%252F2023%252F11%252F2023-hsmai-porm_whitepaper-final.pdf%7Ctarget%3A_blank }} Authors: A/Prof. Dr. Detlev Remy, Senior Lecturer Brandon Chan, and the CEO of Demand Calendar Anders Johansson [...]
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course. […]
Time to Utilize and Monetize Sustainability by Associate Professor Dr. Detlev Remy & Michael Kreuse, Singapore Institute of Technology Sustainability is generally viewed purely as capex necessitated to pleasse the […]
12th May, 2023 Singapore Marina Bay Sands Expo & Convention Center Melati Junior Ballroom, Level 4 TRM has been discussed and debated for a number of years, without any practical [...]
HSMAI FOUNDATION REPORT: THE STATE OF TALENT HOSPITALITY INDUSTRY REPORT 2022-23 McLean, Virginia, USA - The Hospitality Sales & Marketing Association International (HSMAI) Foundation is thrilled to announce its second Annual State of [...]
A Guide to starting Hotel Total Revenue Management TRM has been discussed and debated for a number of years, without any practical framework to use as a guide. The authors [...]
Linking Sustainability to Revenue Management Sustainability is becoming an increasingly discussed topic in the hospitality industry, and one thing is clear, it is here to stay. However, for hotel businesses [...]
