If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced [...]
Which data should hotels use to review and improve their distribution strategy? Check out our 10 data points hotels should use to analyse and improve strategy.