“Having taken the CHDM certification myself and then being part of a team of industry experts to help update the 2018 Certification, it has become clear to me that that knowledge and understanding of the key topics covered in the certification will benefit everyone; from digital marketers to GM’s and everyone in between as it gives a broad overview of what is required to be a successful for a hotel (or hotelier) in the digital age.”

“When I review resumes for openings or am interviewing candidates with similar backgrounds, I feel more confident in choosing applicants with their CHDM certification. I feel like they have taken the time to understand the fundamentals of the industry and how it applies to our hotels, and thus will hit the ground running with a leg up on other candidates.”

“When we consider the convergence of multiple disciplines within our industry, revenue management and eCommerce are increasingly finding areas of overlap within the complexity of digital echo system. It is for this reason that revenue managers with CHDM’s become an integral part of an organization due to their ability to improve the discourse as it relates to the digital conversation.”