Certified Hotel Sales Leader (CHSL)

Certified Hotel Sales Leader (CHSL)

  • Start anytime
  • Study anywhere
  • Prove your ROI
  • Globally-recognised
You’re a hotel sales leader and want to be recognized for your knowledge, experience, and capabilities in the discipline.

HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.


The Certified Hospitality Sales Leader (CHSL) demonstrates to sales leaders, their employers, their colleagues, and their peers that they are professionals in the field of hospitality sales leadership with tactical and strategic expertise in:

  • Leading a high performing sales team
  • Recruiting and managing the professional development of successful sales professionals
  • Demonstrating overall commercial acumen including sales, revenue management, digital marketing, and distribution
  • Interpreting sales data analytics and turning data insights into metric-supported strategies
  • Applying best practices in hotel sales to grow revenue for their organization
  • Communicating sales strategies effectively to owners, partners, and other team members


  • Managing the Sales Function
  • The Convergence of Sales Fundamentals and Technology
  • Group & Catering Business
  • Business Transient and other Direct Sales Segments
  • Competitive Intelligence
  • Revenue Management
  • Leveraging Data Analytics
  • Business Acumen
  • Digital Marketing
  • Distribution
  • Leadership
  • Effective Communication for Sales Leaders
  • Recruiting & Retention


The application fee includes application processing, the CHSL study guide, and the exam.

HSMAI Member Non-Members
Registration Fee US$500 US$675
Re-examination Fee US$45 US$45
Recertification Fee (every 3 years) US$150 US$200

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  • Apply

    Apply to be accepted into the Certification process by completing a form about your experience (available June'2024)

  • Payment

    Once your application is accepted by HSMAI, then you will be asked to pay for the certification

  • Start

    Once your application has been approved and payment is received, you will receive a digital copy of the study guide

  • Exam

    Once you feel ready to take the exam, advise HSMAI and we will enrol you in the online exam.

  • Get your Certification!

    Once you pass the exam, you will recieve your certification and will be able to use the CHSL letters after your name.



The CHSL certification program is a two-part process in which you must complete the CHSL application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in hospitality sales. CHSL applications may be sent to HSMAI any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.

Your application will be assessed on a points basis according to your work profile. The items assessed are:

  • Professional Experience
  • On-the-Job Responsibilities
  • Membership in an Industry Organization
  • Leadership in an Industry Organization
  • Authoring Published Articles
  • Speaking at Industry Programs/Meetings
  • Higher Education Coursework
  • Non-Academic Coursework
  • Other Certifications

*Applicants must earn a minimum cumulative total of 50 points from the areas specified above to be eligible for the CHSL.



  1. Click Here to log in if you are an HSMAI member or already have an account, OR…
  2. Click Here to create an account…when you’ve created your account, click Continue to Registration.
  3. Complete the online application for the CHSL and submit it.
  4. If you are not ready to submit it immediately, you can log back into the website later with your username and password and go to My Certification Applications to complete and submit the application.
  5. When your application is approved, you will receive instructions for online payment.
  6. Once payment is complete, you’ll receive a PDF of the study guide to study at your own pace to prepare for the exam.
Study Guide

Once your application has been approved and payment is received, you will receive a digital copy of the study guide, The Hotel Sales Playbook:Winning Strategies for Success. The study guide and exam are included in the cost of the CHSL application.

CHSL Study Guide Cover image



Printed Version

  • HSMAI members: $99
  • Non-members: $125

Digital Version (PDF)

  • HSMAI members: $60
  • Non-members: $75
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