Brand strategy is all about understanding the relationship people have with your brand, so that you can strengthen it in all aspects of your business. What do people expect from the brand relationship? What is the right tone of voice for you? What are the right products or offers to introduce to the relationship?
Make your brand a strategic asset and find ways to grow your business. Change is the only constant, so it pays to be prepared.
The brand strategy sessions are facilitated by Monna Nordhagen (from left) and Kirsti Rogne (from right) from Mars, an independent brand strategy consultancy. Monna and Kirsti are the authors of Rockets and Rebels – strategy for anyone looking to build brands that move people. Both have extensive brand development experience and are often called upon to speak or teach strategy, branding and communications. Monna is also the Chair of HSMAI Europe Marketing and Branding Advisory Board.
It is free to attend for HSMAI members.