Virtual Masterclass
2 Part Series
6th & 13th October, 2022
5pm SIN

2-PART WEBINAR CLASSES

Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.

In this course, we introduce a unifying framework for examining different methods of accommodation pricing, including:

• Understand the value proposition and rate tactics of your key competitors
• Develop a competitive advantage based on the analysis findings and repositioning a hotel by offering better value for consumers.
• A template spreadsheet is provided to facilitate pricing research and decision-making

ONLINE COURSE INCLUDED valued at US$65

Study at your own pace.  The online course is included in this package and will provide you with the resources to continue your learning and to complete your pricing analysis.

Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.  In this course, we introduce a framework for reviewing and setting accommodation pricing, a template spreadsheet is included and step-by-step instructions to completing your analysis.