RO2Win: Revenue Optimization e-Course

for non-Revenue people

  • Start anytime

  • Study anywhere

  • Practical Case Studies

  • Applied activities

  • Affordable from US$229*

  • Self-paced Learning

  • Certificate of Completion

  • Engaging Videos

HSMAI and Florida University present RO2Win e-course for hotels

  • Sales & Marketing Professionals
  • Hotel Managers & Department Heads
  • Hospitality Professionals interested in Revenue Management
  • Managers in Training
  • Hotel Ancillary Providers

The Hospitality Sales and Marketing Association International and the Institute for Hospitality and Tourism Education and Research at Florida International University are introducing RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue.

  • RO2Win Complete US$299
  • RO2Win Revenue Optimization Concepts US$229
  • RO2Win Select Service Hotel US$279

Program Content

Module 1: Exploring Revenue
  • Introduction to Module 1
  • Examples you know
  • What is Revenue Management?
  • Basic Industry Terms
  • Building Blocks
  • Lemonade Stand
  • Lemonade Quiz
Module 2: Exploring Hotels
  • Introduction to Module 2
  • Understanding Hotel Segments
  • Hotel Location
  • Hotel types
  • Hotel Rating Systems
  • Business Basics
  • The Process of Managing Revenue
  • Learning More
  • Module 2 Quiz
Module 3: The role of Revenue Managers
  • Revenue Management at the Fontainbleau
  • What Revenue Managers do
  • Sales & Revenue Management
  • Revenue Management Meetings
  • Talk to your Revenue Manager
Module 4: Total Revenue Management
  • What creates a Culture of Revenue Optimization
  • The guest experience and preventing service failures
  • In-house merchandising and upselling
  • Reputation management
  • Reservations
  • Maximizing revenue at the front-desk
  • Valet, Bell staff and concierge
  • Housekeeping and Engineering
  • Sales and Marketing
  • Human Resources
  • Service excellence meets business savvy
Module 5: Total Guest Revenue
  • Food & Beverage revenue optimization
  • Meeting space & AV rentals
  • Spa
  • Golf
  • Ancillary revenue maximization
  • Wine item analysis
Module 6: Simulation & Conclusion
  • Introduction to Module 6
  • Simulation
  • Glossary
  • Final Exam
  • Final Thoughts: Toward a Culture of Revenue Optimization
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Certificate in Revenue Management (Hospitality)