Owned Media: CRM, Email Marketing Course for Hospitality

Owned Media: CRM & Email Marketing Course for Hospitality

  • Start anytime

  • Study anywhere

  • Practical skills

  • Be job ready

  • Affordable from US$55

  • Pathway to Certificate program

  • 12 Months Access

  • Globally recognised


Owned Media: CRM & Email Marketing Course for Hospitality

The primary goals of email marketing today include moving the guest along their digital journey from awareness through the booking process and after the stay by encouraging brand advocacy.  Email marketing serves a lot of different functions, and it is critical to identify the right time to send the right messaging to your guests. This means creating and segmenting customer lists, crafting compelling messaging and making offers based on what is appealing to that customer at that time.

To be successful, you’ll need to know the role of the CRM and how you can target your “best” guests.  We’ll cover these things as well as touch on Loyalty.

 You will learn
  • Best practice for email marketing, types, when to use each type and how to improve your results
  • What is a CRM and how does it fit into the technology platform
  • Marketing and Loyalty programs
  • Targetting the customer during the whole customer journey
  • Updates on Privacy, First-Party Data and Cookies

  • This course can be a stand-alone course for people wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy
  • You could be a Digital Marketer or a commercial manager, hotel management company, holiday rental agent or hotelier looking for best practice from the industry body for Sales & Marketing, the Hospitality Sales & Marketing Association International
  • This course serves as a learning base for those who wish to do further study in any marketing or commercial areas
  • Hotel professionals wishing to learn more about managing the commercial area of a hotel or any accommodation business
  • Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the world have worked together to create a curriculum for people looking to grow their careers in hospitality digital marketing. The authors of this course are the HSMAI Marketing Advisory Board which is made up of senior hoteliers working in the digital marketing field.

  • HSMAI Members pay only US$55 for this short course
  • Non-members pay only US$65 for the single course
  • The course counts as credit towards earning a Certificate in Digital Marketing (Hospitality)
  • 12 months online access to course material
  • Globally recognised, HSMAI accredited course

Education Partners

Owned Media: CRM, Email Marketing Course for Hospitality
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