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How often should a hotel post on social media channels? In the accommodation industry, we use a rule we call the 30/30/30/10 rule.  This is how you should post:

  • 30% of posts are designed to inspire and target customers at the dreaming phase. I want to go on holiday but where should I go?
  • 30% of posts are designed to help your audience plan their holiday. I have decided I want to go there but what is there to do and have I made the right decision? Will my kids be entertained or bored?
  • 30% of your posts are designed to increase engagement. Ultimately, we need to play the Facebook algorithms so we need to get customers commenting, liking and sharing. Ask a question?
  • 10% are soft sell. Promote your product and service and maybe add in a special offer.
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