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Conversion rate is the rate at which visitors to a website complete the predefined goal. It is calculated by dividing the number of goal achievements by the total number of visitors. For example, if 100 people visit a website and 10 of them complete the conversion goal (like filling out a contact form) then the conversion rate is 10%.  Arrived Conversion rate is a term used in the hospitality industry to measure the converted room bookings where the customer actually check-in to your property, they don’t cancel, or no-show.

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