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What is a CDP?
A CDP is a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modelling and optimize the timing and targeting of messages and offers.
For most hotels, it’s not an either/or decision. Even smaller hotels and independents can benefit from the CDP’s data layer. Since they serve different purposes, hotels of all sizes can combine the data-driven decision making enabled via the CDP with the CRM’s rich guest profiles to enhance the guest experience, optimize marketing spend, and operate more efficiently. If you find yourself struggling to keep data consistent across tools and channels, or maintaining accurate guest profiles, then you may benefit from a customer data platform. With everything in sync, you’ll not only reduce frustrations across teams but also improve collaboration and cohesiveness. You’ll have a leaner operation that makes more money with
less effort – all while serving guests the seamless experiences they expect from your hotel.« Back to Glossary Index