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What is a CDP?
A CDP is a marketing system that unifies a company’s customer data from marketing and other channels to enable customer modeling and optimize the timing and targeting of messages and offers.
In the Hospitality Industry, CDP’s are not utilised very often (as of October 2020). Innovative brands are bringing in this type of platform to collate all data into a single data platform. This is starting to change.« Back to Glossary Index