« Back to Glossary Index

Customer Relationship Management – The name given to increasingly sophisticated programs to maintain close, lasting relationships between a company and its customers; between a hotel and its guests. CRS Originally, the term used for a Global Distribution System. Now used in the hotel industry to refer to a hotel company’s central reservation system—its CRS.

HSMAI Academy
Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

0