« Back to Glossary Index

A catchall term for online work that includes specialized marketing practices like SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on an internet-connected device with a screen. Traditionally, television was not considered digital marketing, however the shift from cable television to internet streaming means that digital advertising can now be served to online TV viewers.

Source: HSMAI CHDM Study Guide

HSMAI Academy
Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

0