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A Web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be “friendly” in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines. This is one of the most basic search engine optimization techniques.

Source: HSMAI CHDM Study Guide

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Alternative Meanings:
  • Friendly URL
    A web address that is easy to read and includes words that describe the content of the webpage. This type of URL can be "friendly" in two ways. 1) It can help visitors remember the Web address, and 2) it can help describe the page to search engines. This is one of the most basic search engine optimization techniques.
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