Define SERP.  SERP is an acronym for Search Engine Results Page

This is the page that search engines show in response to a query by a searcher.  This page will look different depending on the search engine (Google, Bing, Baidu).  The main component is a list of websites or blue hyperlinks that provide possible answers to the keyword/s the user entered.  See example. 

Google SERP for NYC Hotels

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