Simulive refers to replaying recorded content to a live audience, as if the content itself is happening live as well. Many event marketers choose to use this type of video for a lecture, then switch to live for a Q&A portion. Alternatively, you can stream that on-demand content and stand-by live in the chat to answer questions while it’s rolling. Either way, simulive works as on-demand with pre-recorded videos and a live component.

Using simulive is a great way to reduce the risk of technology or internet failure during a live event.

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