A term in Google Analytics that helps webmasters classify where traffic is coming from (i.e., the “source” of the web traffic). Source can be a search engine (for example, Google) or a domain (website-example.com)
A term in Google Analytics that helps webmasters classify where traffic is coming from (i.e. the “source” of the web traffic). Source can be a search engine (for example, Google) or a domain (website-example.com).
Source: HSMAI CHDM Study Guide