HSMAI ACADEMY DIGITAL & REVENUE TRAINING WORKSHOP
FOR HOTELS & RESORTS
Revenue & Digital Workshop Training Workshop
Blended learning at its best!
ONLINE COURSES +
10 Online courses you can study whenever, wherever you want to
IN-PERSON TRAINING =
Two full days training in-person to master the practical skills and set your strategy
CERTIFICATE IN REVENUE MANAGEMENT (HOSPITALITY)
The online courses + the workshop qualifies you for the official certificate.
The workshop is run over two full days. The aim of this training is to raise the level of knowledge and professionalism of the owner/operators, hotel managers and other Marketing and Revenue hospitality professionals. The result should be improved performance for your hotel/s.
HSMAI works closely with the leaders in the industry to ensure we’re always up to date on the issues and needs for our accommodation managers. This allows us a unique opportunity to develop training sessions tailored to the people managing properties in Asia Pacific. You will be provided with a professional session, based on the latest industry best practice delivered by 4-5 expert trainers.
WORKSHOP TOPICS
Templates will be provided and attendees will be building a marketing strategy for their own hotel/s during the workshop. Workshop sessions cover:
- Understanding what influences your guests to book (or not)
- Understanding the Accommodation market incl new metrics to use
- Revenue Management
- Segments have changed – are you targeting the right guests?
- Conduct an audit on your hotel website
- How to use data to aid your decision making
- Develop a SWOT for your property
- Distribution tactics and strategies
- Check your room pricing vs your comp set
- Packaging benefits
- How to use your business mix to determine your marketing strategy
- Technology check for your property
- Communicating your sustainability credentials
- The importance of Privacy & priorities for action.
Bring your laptop or tablet for the activities. And don’t forget, you’ll have access to experts in the room for 2 days so bring along your issues and challenges and let us help you come up with some solutions with the vast amount of experience we will have at your disposal.
Oh, don’t plan to leave early on Day 2 as the best session is last, so book the later flight!
We won’t finish until 5pm.
ONLINE COURSES
10 Online courses are included in the 2-day workshop fee. These provide you with a mix of commercial, digital and revenue topics. Each course will take 2-4 hours to complete, depending on how much experience you have in the topic. You can start these courses as soon as you enrol in the workshop. You will receive a login email explaining how to log into the Learning Management System to complete the courses.
TRAINERS
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Anish Bhatia Revenue Optimization Director, Radisson
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Celine Quek, CRME Senior Lecturer - School of Hospitality, Republic Polytechnic
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
ENROL NOW
DAY 1
TOPIC | TRAINER | TIME |
Registration | All | 8:30am – 9:00am |
Introduction: HSMAI and Trainers Introduction | Jackie | 9:00am – 9:10am |
Customer Perspective – Understanding your guests path to booking | Jackie | |
Group activity – Review your own guests path to booking | Tamie, Katie | |
MORNING TEA | 10:30am – 11:00am | |
Revenue Management Superpowers & the Evolution of RM and Understanding RM & the Accommodation Market | Matthias | |
Market Segmentation | Tamie | |
Active Revenue Management | Tamie | |
LUNCH + GROUP PHOTO | 12:30pm – 1:15pm | |
Distribution & Channels | Matthias | |
Resources for Hotels – where to find data | Tamie | |
About Social Media including SM Audit | Katie | |
AFTERNOON TEA | 3:00pm – 3:30pm | |
Merchandising – Room Types | Tamie | |
Merchandising Activity | Katie/Tamie | |
Q&A Time | All | 4:30pm – 5:00pm |
Join us for drinks in the hotel bar | 5:00pm |
DAY 2
TOPIC | TRAINER | TIME |
Welcome + Overview of Day 2 | Jackie | 9:00am |
Rates Strategy, Pricing and Discounting | Matthias | |
Set the Rate Strategy for your hotel | Matthias/Tamie | |
Active Revenue Management | Tamie | |
MORNING TEA | 10:30am – 11:15am | |
Your website is your shop window | Katie/Jackie | |
Recap Forecasting & OTA data sources | Tamie | |
Digital Marketing Proactive Planning & Promoting your offers the right way | Katie | |
Assessing your Competitors | Jackie | |
LUNCH | 12:40pm -1:30pm | |
Digital Campaigns: The role of marketing & Customer Values Journey | Katie | |
Targeting & Remarketing | Katie | |
AFTERNOON TEA | 3:00pm – 3:30pm | |
Completing your Revenue, Sales & Marketing Plan | Tamie | |
Closing & Networking | Jackie | 5:00pm – 5:30pm |