Templates will be provided and attendees will be building a marketing strategy for their own hotel/s during the workshop.  Workshop sessions cover:

• Understanding what influences your guests to book (or not)
• Understanding the Accommodation market incl new metrics to use
• Revenue Management
• Segments have changed – are you targeting the right guests?
• Conduct an audit on your hotel website
• How to use data to aid your decision making
• Develop a SWOT for your property
• Distribution tactics and strategies
• Check your room pricing vs your comp set
• Packaging benefits
• How to use your business mix to determine your marketing strategy
• Technology check for your property
• Communicating your sustainability credentials
• The importance of Privacy & priorities for action.

Bring your laptop or tablet for the activities. And don’t forget, you’ll have access to experts in the room for 2 days so bring along your issues and challenges and let us help you come up with some solutions with the vast amount of experience we will have at your disposal.

Oh, don’t plan to leave early on Day 2 as the best session is last, so book the later flight!

We won’t finish until 5pm.

10 Online courses are included in the 2-day workshop fee.  These provide you with a mix of commercial, digital and revenue topics.  Each course will take 2-4 hours to complete, depending on how much experience you have in the topic.  You can start these courses as soon as you enrol in the workshop.  You will receive a login email explaining how to log into the Learning Management System to complete the courses.

1. Understanding your Guests path to Booking
2. Introduction to Revenue Management
3. Introduction to Digital Marketing
4. Understanding the Accommodation Market
5. Market Segmentation
6. Forecasting
7. Pricing Rooms
8. Developing your Hotel SWOT analysis
9. Owned Media: SEO for Hospitality
10. Competitive Pricing Analysis