Owned Media: Optimizing for Voice Search & Chatbots-Course for Hospitality

Owned Media: Optimizing for Voice Search & Chatbots Course

  • Start anytime

  • Study anywhere

  • Practical skills

  • Be job ready

  • Affordable from US$55

  • Pathway to Certificate program

  • 12 Months Access

  • Globally recognised


An online training course for Hospitality
Available 31st March 2022

Owned Media: Optimising your content for Voice Search and Chatbots

During the COVID-19 pandemic, hotels have taken on automation in much bigger volumes than previously.  Now is the time to get started by preparing your content to be ready for success when potential guests are using voice search to find your property or your special offers and if you’re thinking of implementing a chatbot.  Both automations use what is called “Structured data” in a specific schema to enable the voice or chatbot to respond to guests questions and provide the correct answers.

 You will learn
    • Definition and types of chatbots
    • Benefits of implementing automation in customer interactions
    • How this technology can help your customer satisfaction without taking away the human element that is so valuable when the guest is on-property or contacting your support centre
    • What is structured data and how to use it to optimise your site/sites
    • What is AEO (Answer Engine Optimization) and how to use it to optimise

  • This course can be a stand-alone course for people wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy
  • You could be a Digital Marketer or a commercial manager, hotel management company, holiday rental agent or hotelier looking for best practice from the industry body for Sales & Marketing, the Hospitality Sales & Marketing Association International
  • This course serves as a learning base for those who wish to do further study in any marketing or commercial areas
  • Hotel professionals wishing to learn more about managing the commercial area of a hotel or any accommodation business
  • Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the world have worked together to create a curriculum for people looking to grow their careers in hospitality digital marketing. The authors of this course are the HSMAI Marketing Advisory Board which is made up of senior hoteliers working in the digital marketing field.

  • HSMAI Members pay only US$55 for this short course
  • Non-members pay only US$65 for the single course
  • The course counts as credit towards earning a Certificate in Digital Marketing (Hospitality)
  • 12 months online access to course material
  • Globally recognised, HSMAI accredited course

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Owned Media: Optimizing for Voice Search & Chatbots-Course for Hospitality
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