Certificate in Digital Marketing (Hospitality)

This course provides an overview of the main components of Digital Marketing for hotel and accommodation businesses so learners can understand the terms, and what each component does and could be used for their property.  Including:

• Evolution of Marketing – How did we get here? How has this changed hotel marketing?
• Understanding the components of Digital Marketing
• Where are we now?

Understanding your guests path to booking is a crucial skill to have when making decisions about where to put your rooms inventory. READ MORE..

This is a single course in a 10-series program to earn the Certificate in Revenue Management (Hospitality). You can either study the full 10-course program or individual courses to update your skills!

Understanding the Accommodation Market course explains how the accommodation industry works includes a review of demand and supply as it works in the hotel industry.  READ MORE..

This is a single course in a 10-series program to earn the Certificate of Revenue Management (Hospitality). You can either study the full 10-course program or individual courses to update your skills!

This course teaches you how hoteliers typically segment their market and how this can improve your profitability. READ MORE..

This is a single course in a 10-series program to earn the Certificate in Revenue Management (Hospitality). You can either study the full 10-course program or individual courses to update your skills!

An Introduction to how Hotels can use Business Intelligence to improve results. READ MORE..

This is a single course in a 10-series program to earn the Certificate in Revenue Management (Hospitality). You can either study the full 10-course program or individual courses to update your skills!

This is the first course in a program to earn the Certificate in Digital Marketing (Hospitality). You can either study the full Certificate program, or individual courses to update your skills.  READ MORE

Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.  In this course, we introduce a framework for reviewing and setting accommodation pricing, a template spreadsheet is included.

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