Masterclass: How to price your rooms
2 Part Series
6th & 13th October, 2022
Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.
In this course, we introduce a unifying framework for examining different methods of accommodation pricing, including:
- Understand the value proposition and rate tactics of your key competitors
- Develop a competitive advantage based on the analysis findings and repositioning a hotel by offering better value for consumers.
- A template spreadsheet is provided to facilitate pricing research and decision-making