Masterclass: How to price your rooms

Virtual Masterclass
2 Part Series
6th & 13th October, 2022
5pm SIN

Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.

In this course, we introduce a unifying framework for examining different methods of accommodation pricing, including:

• Understand the value proposition and rate tactics of your key competitors
• Develop a competitive advantage based on the analysis findings and repositioning a hotel by offering better value for consumers.
• A template spreadsheet is provided to facilitate pricing research and decision-making