Total Revenue Forecasting (TRF) is under discussion nowadays, as many businesses realize the opportunities and the revenue potential of Total Revenue Forecasting.
TRF is often the first step towards implementing “Total Revenue Management” so get started with this masterclass by Associate Professor, Dr. Detlev Remy from the Singapore Institute of Technology and a member of the HSMAI APAC Commercial Advisory Board. Detlev is joined by Anders Johannson, CEO & Founder, Demand Calendar.
What will you learn:
- What is TRF?
- Why you should apply it
- How to move forward
- What is needed to get started
- How will it work
- The benefits and implications
Dr. Detlev Remy, Assoc. Professor, Singapore Institute of Technology
Anders Johansson, Founder, Demand Calendar