Masterclass: Using Content to improve online conversion
$0.00 – $35.00
Virtual Masterclass
22nd November 2022
3 pm SIN
This workshop will cover the topics of content and rich media specifically for the hotel marketers and distribution people.
Content matters.
It represents one of your hotel’s key “salespeople,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming, planning, booking, experiencing, or sharing, content performs a vital role in the process:
It inspires guests when they’re dreaming It answers questions when they’re planning It provides assurance when they’re booking It offers guidance while they’re experiencing your destination And it inspires, reminds, and delights them and others as well when they’re sharing their experience with friends, family, and colleagues.
YOUR TRAINERS
Ivan Cintado, The Hotels Network
Maunik Thacker, Board Member, Marketing guru and HSMAI Commercial Advisory Board
