Case study and resources for Restaurant Revenue Management in your hotel food & beverage outlets

Jeannette Ho, the former VP of Revenue Management and Customer Analytics for Fairmont Raffles Hotel International, and Professor Sherri Kimes just published a Cornell Center for Hospitality Research report on our efforts to implement Restaurant Revenue Management (RRM) at Fairmont-Raffles.

As a result of the dedicated work of the FRHI team, RRM had been deployed to over 70% of FRHI’s F&B revenue by 2016. Within 12 months of implementation, restaurants using RRM generated five times more revenue growth than restaurants not using RRM.

I think you’ll find the study interesting! It was so, so exciting to be able to work with Jeannette to translate my teaching and research into practice! You can access the full case study on the Cornell website.  

4 Top Questions on Total Profit Optimization

By Lily Mockerman, HSMAI Revenue Advisory Board

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View Jeanette’s video presentation on the Fairmont program about Total Profit Optimization.

This session was presented at the HSMAI Revenue Optimization Conference in 2016 in Singapore. At that time, most hoteliers had no idea how to achieve this, now Jeannette’s pioneering program is seen as the benchmark to successfully achieving Total Revenue Optimization in hotels around the world.

Fairmont Hotels Restaurant Revenue Management Program

HSMAI Revenue Management Advisory Boards

The HSMAI Boards around the globe  leverage insights, emerging trends, and industry innovations to guide the development of products and programs that inspire marketing and optimize revenue for hotels.  The boards are made up of the senior leaders from hotels around the globe.  Check-out who our wonderful volunteers are:

HSMAI Americas Revenue Management Advisory Board

HSMAI Region Europe Revenue Advisory Board

HSMAI Asia Pacific Revenue Advisory Board

Blended Face-to-face workshops on Revenue Management + Online Program

Earn your "Certificate of Revenue Management (Hospitality)"

HSMAI regularly schedules 2-day workshops supporting the “Certificate in Revenue Management (Hospitality)” as well as the CRME (Certified Revenue Management Executive).

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Is WeChat a social platform or something else?

How should you use WeChat to attract and serve Chinese outbound travellers better?

The video is a recording of a workshop conducted in Singapore in July, 2019.  It is designed to answer these questions and draw a clear picture of WeChat and how it can be used to support marketers in the hospitality industry – especially hotels. We will cover all the basics of WeChat, its key features, latest developments, WeChat Tech and its integration with other systems. We will discuss the Chinese outbound travel trends and effective strategies of WeChat marketing. There will also be a short hands-on session to experience WeChat onsite and see some best practices. At the end of the video, you will have a high-level all-around WeChat marketing knowledge and know how to kick start.

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