Dan Wacksman, CHDMChair, HSMAI Marketing Advisory Board Americas

    Biography: With over 20 years of senior level experience in hotel marketing and travel distribution, Dan Wacksman has recently launched a new company, Sassato, to help hotels and travel related businesses to improve their performance in marketing, distribution, technology, and implementations.  Prior to this, Dan was Senior Vice President of Marketing and Distribution for Outrigger Hotels and Resorts, where he oversaw Marketing, Digital, Loyalty/CRM, Contact Center Operations, OTA relationships, and overall distribution strategy.

    Previous roles include Managing Director for GTA China and Regional Director for GTA Asia, where he had overall responsibility for offices throughout the region (at the time GTA was one of the world’s largest wholesalers),  General Manager of Aoyou.com, an Online Travel Agency based in Beijing, and Director of Strategic Development for Travelport where he was involved in acquisitions and strategic initiatives.  Dan currently teaches a digital marketing class at the University of Hawaii and is a frequent speaker at industry events.

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