Optimizing Restaurant Profit
1-Day, In-Person, Instructor-Led Training
9am - 5pm 15th October 2024, at the Dusit Princess Hotel
In order to run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world, resources are limited. Maximizing time, talent, and financial resources is critical to a restaurant’s profitability and longevity.
Learn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line.
YOU WILL LEARN
REVENUE
How to apply digital marketing knowledge to grow revenue
OPPORTUNITIES
How to optimize digital marketing opportunities for hotel properties and partners
COMMUNICATION
How to communicate strategies more credibly to owners, vendors, and other team members
The topics covered during the 1-day class are:
- Creating a concept for your Restaurant
- How to Market your Restaurant – by Mark Shrives, Marriott APAC
- Best Practices in Distribution
- Marketing Automation made easy – by Puneet Mahindroo, Restaurateur
- The Restaurant Strategy Toolbox – developed by Prof Sherri Kimes, Emeritus Professor at Cornell University
- Competitive Analysis & Guest Experience
- Revenue Management concepts
- Menu Design & menu Engineering – developed by Sherri Kimes
- The role of data analytics in Restaurants
- Bringing it all together – Commercialising your Restaurant
- 1-full day of classes
- 6-hours training time
This course is for you if you:
- Aspire to raise the value of your restaurant asset
- Are a Director of F&B at a hotel or standalone restaurant
- Work in a Commercial area with responsibility for the Food & Beverage areas
- General Manager wanting to learn how to increase profits on your F&B services
- Revenue or Marketing people who want to learn more about the nuances of marketing Restaurants
- Hoteliers from branded or independent property level, regional, or corporate level
In addition to hoteliers, those who support hotels
- Hospitality Supplier/Vendor/Partner Sales and Account Manager in areas that impact F&B
SCROLL DOWN TO ENROL
MEET THE TRAINERS
This course will be presented by multiple experts in managing, marketing and operations of restaurants in Asia.
ENROL NOW
Limited Seating
Registration Fee:
HSMAI members THB9,000
Non members THB9,900
Includes:
- Full day of training from 9am to 5pm
- Lunch, morning & afternoon tea
- 3-4 expert trainers
- 3 Online Courses in Restaurant Revenue Management (Valued at US$105) – to do online at your own pace
- Certificate of Completion
SELF-PACED, ONLINE PROGRAMS
Certificate in Revenue Management (Hospitality)
Certificate in Digital Marketing (Hospitality)
