Here is an explanation of the difference between the training course and the certification.
CERTIFICATE
The “Certificate of Revenue Management (Hospitality) is a 10-course online program for people in the hotel industry with less than 3 years experience in a revenue role, or for hoteliers new to the Revenue function. Participants receive the Certificate in Revenue Management (Hospitality) from HSMAI. The cost is US$350 for Members and US$500 for non-members. You will have access to all 10-courses for 12 months from your enrolment date so you can revisit sections of the course whenever you need to.
CRME
The CRME is a Certification meaning that HSMAI is Certifying that you are an experienced Revenue Manager capable of performing the set of functions that the global HSMAI Revenue Advisory Board has set out as being the standard for Revenue Managers. You also need experience managing revenue to qualify. So, it’s a combination of your work experience and a study guide with an online exam you need to pass to gain the Certified Revenue Management Executive (CRME) Status.
If you still can’t decide, please feel free to contact us at HSMAI Academy
Study at your own pace, using Evolving Dynamics as your guide. An optional opportunity is to take the CRME Review Course, a one-day, face-to-face “cram session” that — while not required for the CRME exam — covers key concepts outlined in the study guide. Participants who have applied for the CRME in advance can take the exam onsite immediately following the course.
The next CRME Review Course will be in conjunction with HSMAI ROC on June 27, 2022 in Orlando. FL.
Complete the CRME application — in writable PDF format — then take and pass the online CRME examination. A copy of Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the CRME, is included in the cost of the exam. You can take the exam at the time of your choosing as long as it is within a year of having your application approved.
The CRME certification program is a two-part process in which you must complete the CRME application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in revenue management. CRME applications may be sent to HSMAI any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.
Your application will be assessed on a points basis according to your work profile. The items assessed are:
- Professional Experience
- On-the-Job Responsibilities
- Membership in an Industry Organization
- Leadership in an Industry Organization
- Authoring Published Articles
- Speaking at Industry Programs/Meetings
- Higher Education Coursework
- Non-Academic Coursework
- Other Certifications
*Applicants must earn a minimum cumulative total of 50 points from the areas specified above to be eligible for the CRME. Review CRME application for more details.
The registration fee includes application processing, the CRME study guide, and the exam.
| HSMAI Member | Non-Members | |
| Registration Fee | $450 | $625 |
| Re-examination Fee | $45 | $45 |
| Recertification Fee (every 3 years) | $150 | $200 |
Not a member? Join and save! Americas, Europe, AsiaPacific, Middle East
The CRME certification exam is based on the CRME study guide, Evolving Dynamics: From Revenue Management to Revenue Strategy.
Topic areas include:
- From Revenue Management to Revenue Strategy
- The Revenue Professional
- Departmental Integration
- Economics and its Role in Revenue Optimization
- Understanding the Market
- Segmentation and Sources of Business
- Forecasting, Pricing and Inventory Control
For more, see study guide Table of Contents.
The CRME certification demonstrates to yourself, your employer, your colleagues, and your peers that you are a professional in the field of revenue optimization with tactical and strategic expertise in identifying business opportunities, maximizing profits, and driving growth.
CRMEs are required to renew the certification every three years. There is no exam, but you must 1) earn a minimum of 20 points on the recertification application, which verifies that you are still active in the field of revenue optimization and 2) pay the recertification fee. All points claimed on the recertification application must have been earned since the date of your initial CRME certification, or your last renewal.
CHDMs are required to renew the certification every two years. There is no exam, but CHDMs you must 1) earn a minimum of 20 points on the recertification application, which verifies that you are still active in the field of digital marketing and 2) pay the recertification fee. All points claimed on the recertification application must have been earned since the date of your initial CHDM certification, or your last renewal.
Study at your own pace, using Hospitality Digital Marketing Essentials as your guide. An optional opportunity is to take the CHDM Review Course, a one-day, face-to-face “cram session” that — while not required — covers key concepts outlined in the study guide. Participants who have applied for the CHDM in advance can take the exam onsite immediately following the course.
The next CHDM Review Course will be June 27, 2022, in conjunction with HSMAI’s Commercial Strategy Week in Orlando, FL
Complete the CHDM application — in writable PDF format — and follow the instructions for submitting it to HSMAI, then take and pass the online CHDM examination.
A digital copy of Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, the official study guide for the CHDM, is included in the cost of the exam. You can take the exam at the time of your choosing as long as it is within a year of having your application approved.
The registration fee includes application processing, the CHDM Study Guide, and the exam.
| HSMAI Member | Non-Members | |
| Registration Fee | $450 | $625 |
| Re-examination Fee | $45 | $45 |
| Recertification Fee (every 2 years) | $150 | $200 |
Not a member? Join and save! Americas, Europe, AsiaPacific, Middle East
Inquire about volume discounts through Kathy Tindell at 703-506-2010 or ktindell@hsmai.org.
The CHDM certification program is a two-part process in which you must complete the CHDM application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the subject matter covered in the study guide. CHDM applications may be sent to HSMAI any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.
Your application will be assessed on a points basis according to your work profile. The items assessed are:
- Professional Experience
- On-the-Job Responsibilities
- Membership in an Industry Organization
- Leadership in an Industry Organization
- Authoring Published Articles
- Speaking at Industry Programs/Meetings
- Higher Education Coursework
- Non-Academic Coursework
- Other Certifications
*Applicants must earn a minimum cumulative total of 50 points from the areas specified above to be eligible for the CHDM. Review CHDM application for more details.
The CHDM certification exam is based on the CHDM study guide, Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape.
Topic areas include:
- Owned Media
- Earned Media
- Paid Media
- Digital Intermediaries
- Trending Topics
- Measuring & Managing Digital Performance
For more, see study guide Table of Contents.
The CHDM, a professional certification created by hoteliers for hoteliers, demonstrates your proficiency, upgrades your skills, and helps you to better understand how digital marketing intersects with your areas of responsibility. It shows your employer and your professional community that you’re committed to advancing your knowledge, skill set, and expertise.
The CHDM is not just for marketers. Today everyone touches digital marketing. If you are in sales, you should understand how to help your marketing team drive better leads to you. If you are in revenue management, understanding advertising and analytics will help you make better pricing decisions. No position within a hotel exists in a vacuum anymore. The better you understand the bigger picture, the more valuable your contribution will be.
If you’re having difficulties getting enough points to qualify for certification from HSMAI, please contact Kathleen Tindell for assistance.
HSMAI TRAINING COURSES HELP HOTELIERS EXPAND SKILLS
HSMAI offers short, online courses in several disciplines, including sales, revenue management, and digital marketing.
COURSE PRICING
Standard Courses from US$55 per person
Executive Courses from US$65 per person
10-Course Certificate programs from US$400 per person
For groups of 10 or more, bulk discounts are available. Contact HSMAI Academy for details.
Have you lost your digital certificate? If you have studied online courses in the HSMAI Academy, you can retrieve your credentials using this link:
https://www.credential.net/retrieve-credentials
Type in the email address you used to enrol in the course and follow the instructions.
Note: This only applies to the following courses:
- Certificate in Revenue Management (Hospitality)
- Certificate in Digital Marketing (Hospitality)
For CRME, CHBA and CHDM certification enquiries, please contact Kathleen Tindell
Studying the “Certificate in Revenue Management (Hospitality)” or the “Certificate in Digital Marketing (Hospitality)”?
Once you complete the 10 courses, please contact us for your qualification certificate. This certificate is issued through Accredible.com and will be available to add to your LinkedIn profile, and you can also add a link to your Accredible certificate in your resume or cv so employers can verify that you have completed the full program.
Yes, you do get a Certificate of Completion for each course that you complete. This certificate is available at the end of the course. As soon as you login to the course, you should go to your profile and complete your full name as you would like it to come out on the certificate. You must do this before you complete the first course.
Studying the “Certificate in Revenue Management (Hospitality)” or the “Certificate in Digital Marketing (Hospitality)”?
Once you complete the 10 courses, please contact us for your qualification certificate. This certificate is issued through Accredible and will be available to add to your LinkedIn profile and you can also add a link to your Accredible certificate in your resume or cv so employers can verify that you have completed the full program.
Professional Development points
HSMAI runs Certification programs for Revenue Management (CRME), Digital Marketing (CHDM) and Business Acumen (CHBA). Part of the certification application process is to prove that you have experience in the discipline and have previous learning. Any courses you do will contribute to the points you need to be successful.
When you enrol in the HSMAI Academy online courses, you may claim points for the actual clock time of qualifying professional development coursework up to 8 credits per day. For example, 1½ hours of qualifying education equals 1.5 CRME or CHDM credits. It must also meet the guidelines below.
Acceptable professional development education include conferences, workshops, seminars, or classes offered by:
- HSMAI
- Brands or management companies
- Other hospitality industry-specific organizations (e.g., HEDNA, HFTP)
- Other revenue management education providers (e.g., Google, TripAdvisor, service providers)
Earn 1-2 continuing education credits for each online course you study from the HSMAI Academy.
Go to:
Certificate of Revenue Management (Hospitality)
Certificate of Digital Marketing (Hospitality)
More information on the way our online courses work can be found at: https://hsmaiacademy.org/how-online-courses-work/
3rd May 2021
If you’re enrolled in HSMAI Online courses and were enrolled before 1st May 2021, you’ll still find your courses at this link:
https://ehotelier.coassemble.com/
For those who were enrolled on/after 1st May 2021, the new link is: https://hsmai.coassemble.com/
If you’re looking for definitions of terms and acronyms used in the Hotel and hospitality industry, you can find them here on the HSMAI Academy website:
Are you waiting for your login and password for the HSMAI Academy online courses? If you have already enrolled and paid for your course, you should have received an email from hsmai.coassemble.com with your login and password details. This is an automated email and will often end up in your Junk folder so please check there first. If you haven’t received the email, follow these instructions:
Recover your password
Go to this link and enter your email address – this will result in a new email being sent to you.
https://app.coassemble.com/security/recover
These emails are individual so shouldn’t end up in the Junk Mail folder. Then, once you have your password email, go through the process to set up your password.
Access the courses
Lastly, to access the course, please use this link and use the email address you enrolled with to sign in:
Are you looking for how to access the HSMAI online courses? If you have already enrolled, you can access the courses here.
If you haven’t enrolled, please check out our range of training courses here.
Have you lost your password to the HSMAI Online Hotel courses? Please follow these instructions:
https://learn.ehotelier.com/security/recover
- Then, once you have your password email, go through the process to set up your password.
- Lastly, to access the course, please use this link and use the email address you enrolled with to sign in:
If you are enrolled in any HSMAI Academy Online Courses, you’ll see that everything is in English. If you are able to access the Google Chrome browser and upload Google Translate, then the pages in the course can be translated to most languages for you. You won’t need to take any action on every page, you just set it u once and the content will be automatically translated as you move through the courses.
We put together some instructions to show how to do this.
This function won’t translate any text embedded within images but it will translate the text in the courses which will help you understand the text easily.
Steps to add the Chrome Browser Web App to make completing English Courses much easier:
- Open Chrome Browser (you can also use Internet Explorer, Safari etc)
- Go to the top right of your screen and click on the menu
- Select Settings
- Select Extensions and go to Chrome Web Store
- Search for Google Translate and add it to the browser toolbar
- When you are in the online courses, you can select the language you want to translate to
- The video on this page shows how the function will work and automatically translate each page in the online courses.
