Certified Revenue Management Executive (CRME)

Certified Revenue Management Executive (CRME)

  • Study guide to keep
  • Globally-recognised
  • US$500 for HSMAI members
  • US$675 for non-members
  • Prove your ROI
  • Get ahead of the crowd

BENEFITS OF CRME CERTIFICATION

The Certified Revenue Management Executive (CRME) certification demonstrates to yourself, your employer, your colleagues, and your peers that you are a professional in the field of revenue optimization. It is recognition that you are:

  • A professional in the field of hotel revenue management and clearly conversant with its intricacies and importance
  • Competent to develop an infrastructure to support revenue management within the framework of an organisation
  • Capable of making informed decisions to accept or reject pieces of business to meet overall organisational goals
  • Able to maximise revenue opportunities and optimise profits by managing revenue

CREATED BY HOTELIERS FOR HOTELIERS

The CRME was created by hoteliers for hoteliers.  HSMAI has been certifying experienced revenue managers since 2006. Today, there are more than 4,000 CRME’s in more than 80 countries.

This certification was developed by, and is kept current by, the HSMAI Revenue Management Advisory Boards in Europe, North America, Middle East and Africa, LATAM, and Asia Pacific.

CRME PRICING

  • HSMAI members: US$500
  • Non-members: US$675
  • Bonus for Asia Pacific residents only: pay the non-member rate and get 1 year HSMAI membership free

How to get Certified in Hotel Revenue Management

  • Apply

    Complete the CRME application to deonstrate your eligibility

  • Payment

    Once your application is accepted by HSMAI, then you will be asked to pay for the certification

  • Start

    Once your application has been approved and payment is received, you will receive a digital copy of the study guide

  • Exam

    Study at your own pace and take the exam when you're ready

  • Get your Certification!

    Once you pass the exam, you will be able to use the CRME letters after your name

Study Guide Topics

The study guide for the CRME is Evolving Dynamics: From Revenue Management to Revenue Strategy. A PDF version is provided to all CRME applicants.

Topic areas include:
• From Revenue Management to Revenue Strategy
• The Revenue Professional
• Economics and its Role in Revenue Optimization
• Departmental Integration
• Understanding the Market
• Segmenting Customers and Utilizing Sources to Target Optimal Mix
• Forecasting, Pricing and Inventory Control
• Performance Analysis
• Strategic Distribution
• The Interdependence of Sales & Revenue Optimization
• Emerging Elements Impacting Revenue Strategy

For more, see study guide Table of Contents.

The study guide – in print or PDF – is available for purchase on its own. Learn more and purchase here.

PRINT VERSION
• HSMAI members: $99 USD + postage
• Non-members: $125 USD + postage

DIGITAL (PDF) VERSION
• HSMAI members: $60 USD
• Non-members: $75 USD

DOWNLOAD TABLE OF CONTENTS

Certified Revenue Management Executive (CRME)
Apply

The CRME certification program is a two-part process in which you must complete the CRME application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in revenue management. CRME applications may be sent to HSMAI Academy any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.

Your application will be assessed on a points basis. For more details, download this PDF.  The items assessed are:

  • Professional Experience
  • On-the-Job Responsibilities
  • Membership in an Industry Organization
  • Leadership in an Industry Organization
  • Authoring Published Articles
  • Speaking at Industry Programs/Meetings
  • Higher Education Coursework
  • Non-Academic Coursework
  • Other Certifications

HSMAI MEMBERS APPLICATION

HSMAI Members start here. You will need to log in to your member account first.

NON-MEMBERS APPLICATION

For non-members, start here to create an account. Once you’ve created your account, click “Continue to Registration.”

1. Complete the online CRME application and submit it.
2. When your application is approved, you will receive instructions for online payment.
3. Once payment is complete, you’ll receive a PDF of the study guide to study at your own pace to prepare for the exam.

Preparing for the Exam

Study Evolving Dynamics (the study guide) at your own pace and take the exam when you’re ready.

If there is a topic for which you need a little more confidence, there are multiple face-to-face and on-demand opportunities to prepare for the exam.

• The CRME Review Course is a half-day, face-to-face “cram session” that covers key concepts outlined in the study guide and is offered in conjunction with HSMAI’s Commercial Strategy Conferences and other events around the world.

HSMAI’s instructor-led Hospitality Revenue Optimization Essentials also covers the topics outlined in the study guide with a live, online instructor.

Self-paced, on-demand courses – including those available through HSMAI’s Certificate of Revenue Management program – also dive deep into specific topics and can be used to supplement your study.

If you still can’t decide, please feel free to contact us.

Renewing Your Certification

CRMEs are required to renew the certification every three years. There is no exam, but you must:

1) Earn a minimum of 20 points on the recertification application, which verifies that you are still active in the field of revenue optimization, and

2) Pay the recertification fee.

All points claimed on the recertification application must have been earned since the date of your initial CRME certification, or your last renewal. You will be notified in January of the year you need to renew.  If you haven’t received your notification, update your contact details by emailing Kathy Tindell, Director of Education & Certification.

HSMAI Members Non-Members
CRME Re-Certification Fee (By October 15) $150 USD $200 USD
Late Re-Certification Fee (After October 15 and Before December 31) $200 USD $250 USD
Lapsed Re-Certification (By December 31 of the year following recertification year) $300 USD $350 USD
Contact Us

Direct questions about any HSMAI certification to Kathy Tindell, HSMAI Academy’s Director of Education & Certification.

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