HSMAI Certifications help Hoteliers prove their experience
The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.
HSMAI introduced certification for hotel sales professionals nearly thirty years ago. Today, HSMAI offers training and certification in several disciplines, including sales, revenue management, business acumen, and the newest, digital marketing.
Learn more about our certifications including the qualifications and procedures to apply by selecting one of the options below.
For groups of 10 or more, bulk discounts are available. Contact Kathy Tindell for details.
Certifications for Hoteliers
The Digital Ready program consists of 4 Modules which can be studied separately or as a full program. Completing all four will entitle you to the “Certificate in Digital Marketing (Hospitality). The courses have custom-built by senior hoteliers for hotel staff:
- who are working in Digital Marketing, or who are just about to start;
- working in a digital role for less than 2 years
- work on another area of the hotel but want to learn more about digital marketing
- leaders who manage digital people, or marketing functions.
The program will fast-track your learning and help you become proficient in Digital Marketing in a short amount of time. In conjunction with your on-the-job hotel experience, this is the best method of getting to the next phase of your career.
1/2 day Training Workshops
HSMAI Asia Pacific runs face-to-face Training Workshops around the Asia Pacific region. These are typically 1/2 day events and focussed on specific topics in Revenue Management, Digital, Marketing, Distribution, Conference & Event Sales. Check out our calendar of events, or review our full-day Regional Conferences. All of these events will give you the opportunity to hear hoteliers speaking about best practice in the disciplines above. No sales pitches, just genuine learning opportunities.
Please visit our global Publications page at
Produced by HSMAI America’s Sales, Marketing & Revenue Advisory Boards, our webinars explore the top issues and offers effective strategies and tactics to increase your organizations ROI.
How guests choose hotels during an online booking
Website conformity – What you need to know
Digital Disruption – The Consumer Marketing Trends you need to know
For more Webinar topics, please visit our Knowledge Center. Note that some webinars are only free for members. Non-members may have to pay a fee to access some webinars.
Checkout our videos from recent HSMAI Conferences:
- 2016 Bangkok – HSMAI Asia Pacific – Revenue, DIgital & Distribution Conference
For over 1,000 Case Studies on Digital Marketing, please visit our website at www.adrianawards.com