HSMAI Certifications help Hoteliers prove their experience

The more you know, and the more you can prove you know, the better ROI you can provide to your employer or prospective employer, the more you can improve your company’s bottom line, and the better you can position yourself in your chosen discipline.

HSMAI introduced certification for hotel sales professionals nearly thirty years ago. Today, HSMAI offers training and certification in several disciplines, including sales, revenue management, business acumen, and the newest, digital marketing.

Learn more about our certifications including the qualifications and procedures to apply by selecting one of the options below.

For groups of 10 or more, bulk discounts are available. Contact Kathy Tindell for details.

Why hoteliers need to get Certified

  • Start anytime

  • Study anywhere

  • Prove your expertise

  • Be ahead of the crowd

  • Affordable from US$425*

  • Discounted for Members

  • Study Guide to keep

  • Globally recognised


Are you a hotel leader looking for an edge to set you apart from your peers?  Get yourself certified by your industry organisation, HSMAI.  Many General Managers and other Hotel Executives have earned their CHBA  designation (Certified Hospitality Business Acumen).  This certifies you as a business leader in hospitality.  It’s the mini-Masters for hotel executives. 

When you earn your designation, wear it proudly: 


Are you eligible?  Find out.


To get a corporate or general management role, you’ll need a range of skills and experience. You’ll need to learn more about the commercial functions of the business. Ensure you have the understanding required to manage other disciplines.


  • * Leaders who manage digital, revenue or sales and marketing staff or functions
  • * Owner/ Operators
  • * Vendors who supply services or software around these functions
  • * Marketing, Sales, Revenue & Digital staff who just want to upskill in specific areas.


Looking to improve your leadership skills?

Being an expert in a single discipline isn’t enough, you need to have great leadership and communication skills to succeed in your career.

HSMAI have created some great courses, certifications and publications to help you, and we’ve also started assembling some of the best offerings from the industry to help you continue to grow your career.

Read more below.

The Certified Hospitality Business Acumen (CHBA) designation is an online program delivered in groups of 10-20 people.  The program simulates running a hotel with you as the General Manager/ owner.  The designation indicates that you can:

  • Demonstrate expertise in managing an accommodation business;
  • Display the analytical skills to use data, and management tools to make decisions
  • Create strategies to improve profit and/or reduce costs
  • Compare strategies and determine which one will perform the best

This certification is appropriate for, but not limited to:

  • Managing Director
  • Asset Manager
  • General Manager
  • Vice President or Director of Sales
  • Director of Marketing
  • Operations Department Head
  • Sales Manager
  • Convention Services Manager
  • Account Executive
  • Director of Revenue Management

Read more

Upskill Courses

The Digital Ready program consists of 4 Modules which can be studied separately or as a full program.  Completing all four will entitle you to the “Certificate in Digital Marketing (Hospitality).  The courses have custom-built by senior hoteliers for hotel staff:

  • who are working in Digital Marketing, or who are just about to start;
  • working in a digital role for less than 2 years
  • work on another area of the hotel but want to learn more about digital marketing
  • leaders who manage digital people, or marketing functions.

The program will fast-track your learning and help you become proficient in Digital Marketing in a short amount of time. In conjunction with your on-the-job hotel experience, this is the best method of getting to the next phase of your career.

1/2 day Training Workshops

HSMAI Asia Pacific runs face-to-face Training Workshops around the Asia Pacific region.  These are typically 1/2 day events and focussed on specific topics in Revenue Management, Digital, Marketing, Distribution, Conference & Event Sales.  Check out our calendar of events, or review our full-day Regional Conferences.  All of these events will give you the opportunity to hear hoteliers speaking about best practice in the disciplines above.  No sales pitches, just genuine learning opportunities.

[tribe_events_list tag=”Training Workshop” limit=”5″ ]

Please visit our global Publications page at


Produced by HSMAI America’s Sales, Marketing & Revenue  Advisory Boards, our webinars explore the top issues and offers effective strategies and tactics to increase your organizations ROI.

How guests choose hotels during an online booking

Studying eye tracking during the online booking process could help revenue managers better understand consumers hotel selections. Access the Webinar or read the article on HotelNewsNow.

Website conformity – What you need to know

Digital Disruption – The Consumer Marketing Trends you need to know

Analytics: Going Beyond the Averages

For more Webinar topics, please visit our Knowledge Center. Note that some webinars are only free for members.  Non-members may have to pay a fee to access some webinars.

Checkout our videos from recent HSMAI Conferences:

HSMAI is pleased to present here 10 videos from select sessions at our 2017 Digital Marketing Strategy Conference. This series is sponsored by STR and Hotel News Now.

For over 1,000 Case Studies on Digital Marketing, please visit our website at



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Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.