Hospitality Digital Marketing Essentials+

Hospitality Digital Marketing Essentials +

On-demand course

  • Start anytime

  • Study anywhere

  • Practical skills

  • Set your Strategy

  • From only US$xx

  • Pathway to Certification

  • xx Months Access

  • Discount on CHDM Fee

Course Overview

Have you ever wondered if you are using the appropriate marketing strategies to hit revenue goals for your hotel(s) and/or organization?  Or are you unsure of the common terms used within hospitality digital marketing?

Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know.

Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge in preparation for the Certified Hospitality Digital Marketer (CHDM) exam.

 You will learn

The HDME+ course will include 8-10 hours of content—a combination of video instruction along with knowledge-reinforcing and engaging exercises to ensure a robust learning experience. Sample “quizzes” will also aim to inspire additional confidence for graduates to pursue their CHDM certification.

 Six stand-alone modules will include:

  • Strategy and Framework
  • Owned Media: websites, content marketing, photography, CRM, mobile sites, email
  • Earned Media: public relations, reviews, social media listening, social media posting and engagement
  • Paid Media: display, meta, PPC, programmatic, OTAs, attribution and analytics
  • B2B Digital Marketing: groups, niche opportunities, Cvent, HotelPlanner, etc.
  • Business Planning: vendor management, analytics, resource allocation best practices and trends

This course is designed for hospitality professionals who work directly or indirectly with the marketing of  hotel(s) who seek to acquire a firm understanding of hotel digital marketing and/or those seeking support to obtain the Certified Hospitality Digital Marketer (CHDM) credentials.

Hoteliers from branded or independent property level, regional, or corporate level

  • Sales
  • Marketing
  • Ecommerce
  • Revenue Managers
  • Revenue Strategists
  • Asset Managers/Owners
  • Regional Operations
  • General Managers

In addition to hoteliers, those who support hotels

    • Hospitality Supplier/Vendor/Partner Sales and Account Manager

The HDME+ course will include 8-10 hours of content—a combination of video instruction along with knowledge-reinforcing and engaging exercises to ensure a robust learning experience. Sample “quizzes” will also aim to inspire additional confidence for graduates to pursue their CHDM certification.

  • HSMAI Members pay only US$370 for this course.
  • Non-members pay only US$395 for the  course.
  • One step closer to getting your Certificate in Digital Marketing (Hospitality)
  • 12 months online access to course materia

Education Partner

Hospitality Digital Marketing Essentials+
Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

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