Reels are short-form videos (up to 60 seconds), with graphics and audio added by the creator. Reels are directly integrated into Instagram’s main feed, so users are exposed to the content without having to look for it. And, since Reels autoplay in feeds, they often earn more engagement.
The short-form videos are actually perfect for hotels to showcase bite-size chunks of the hotel experience, from staff to property highlights to local experiences.
It’s an unparalleled brand opportunity that’s impactful and effective. When wielded consistently over time, you’ll set your property apart with deeper, more quality engagement with your best guests. Don’t overthink it — have fun!