Hospitality Industry Glossary
Tap on the first letter of the hospitality term you’re looking for to shorten the list of definitions
- 3
- 30/30/30/10 rule for Social media
- 301 Redirect
- 302 Redirect
- 4
- 404 Error
- a
- Ad Extensions
- Ad Manager Account
- Ad Network
- ADR
- AdWords
- Adwords (Google Adwords)
- Algorithm
- Algorithm Update
- ALOS
- ALT Average Lead Time
- Alt Tag
- Amplification Rate
- Analytics
- Anchor Text
- Anthropocentric Hotels
- API (Application Programming Interface)
- Applause Rate
- Arrived Conversion rate: Hotels
- Attribute-Based Pricing & Shopping
- Attribution
- AVE
- Average Daily Rate (ADR)
- Average Length of Stay (ALOS)
- Average Position
- b
- Backlink
- Banner Ad
- Banner Ad
- BAR
- Best Available Rate
- Bing
- Bing
- Bing Ads
- Bing Ads
- Black Hat
- Black Hat
- Blog
- Blog
- Bot
- Bot
- Bounce Rate
- Bounce Rate
- Breadcrumbs
- Rate Parity-broad rate parity
- Budget
- Business Acumen
- c
- Campaign
- Campaign
- Canonical Tag
- CCPA
- California Consumer Privacy Act (CCPA)
- CDP - Customer Data Platform
- Channel Manager
- Closed to Arrival
- Closed User Groups (CUG)
- Code
- Code
- COGS
- COGS-F&B
- Commission
- Commissionable Rate
- Competition
- Competitive Advantage
- Content
- Content
- Conversion Rate
- Conversion Rate
- Cookie
- Cost of Acquisition
- Cost of Goods Sold (COGS) Food & Beverage
- Cost of Goods Sold (COGS) Hotel rooms
- CPA (Cost Per Acquisition)
- CPA
- CPC
- CPC (Cost Per Click)
- CPM
- CPM
- Crawler
- Crawler
- CRM
- CRM
- CRO
- CRO (Conversion Rate Optimization)
- CRS - Central Reservations System
- CTA
- CTA
- CTA (Call To Action)
- CTR
- CTR (Click Through Rate)
- CUG
- Customer Experience (CX)
- Customer Relationship Management
- CRM - Customer Relationship Management
- Customer Service vs Customer Experience
- d
- Dashboard
- Dashboard
- Description Tag
- Description Tag
- Digital Marketing
- Digital Marketing
- Direct Traffic
- Direct Traffic
- Directory
- Directory
- Display Ads
- Display Ads
- Display Network
- Display Network
- Duplicate Content
- Duplicate Content
- Dynamic Packaging
- e
- Earned Media Value (EMV)
- EAT
- EBITDA
- Ecommerce (or E-Commerce)
- Email Automation
- External Link
- f
- Facebook Ads Manager
- Facebook Business Page
- Featured Snippet
- Filter
- Filter (Bubbles)
- First Party data
- Flow through
- Forecast
- Friendly URL
- Friendly URL
- g
- GDP
- GDPR
- GDS
- GenAI
- Generative AI
- Ghost kitchen
- Global Distribution System
- Google AdWords
- Google AdWords
- Google Algorithm
- Google Algorithm
- Google Analytics
- Google Maps
- Google Maps
- Google My Business
- Google Partner Agency
- Google Reviews
- Google Reviews
- Google Search Console
- GOPPAR
- GOPPASF
- Gross Domestic Product (GDP)
- Gross Operating Profit Per Available Room
- h
- Hashtag
- Hashtag
- Header
- Header
- Header Tag
- Header Tags
- HTML
- HTTP
- HTTP
- HTTPS
- HTTPS
- Hybrid Event
- Hybrid Hotels
- Hyperlink
- Hyperlink
- i
- Impression
- Impression Share
- Inbound Marketing
- Index
- Index
- Internet of Things (IoT)
- k
- Keyword
- Keyword
- Keyword Density
- Keyword Density
- Keyword Phrase
- Keyword Phrase
- Keyword Priority
- Keyword Priority
- Keyword Stuffing
- Keyword Stuffing
- Knowledge graph/panel
- Knowledge Graph/Panel
- Knowledge Panel
- l
- Landing Page
- Landing Page
- Last Room Availability
- Latent Semantic Indexing (LSI) Keywords
- Length of Stay pricing
- Link Profile
- Link Profile
- Local 3-Pack
- Local 3-Pack
- Local Citation
- Local Citation
- Local Search
- Local Search
- Long Tail Keyword
- Lookalike Audience
- m
- Mark-Up
- Market Share
- Maximum Length of Stay
- Mentions
- Merchant Model
- Meta Description
- Meta Description
- Meta Keywords
- Meta Keywords
- Meta Tag
- Meta Tags
- Metasearch Engine (or aggregator)
- Metasearch Engine (or Aggregator)
- MICE in the Hospitality Industry
- Moz
- Moz Local
- Multi Channel Distribution
- n
- Rate Parity-narrow rate parity
- Natural Language Generation [NLG]
- Net RevPAR
- Net Rate
- Net RevPAR (Net Revenue Per Available Room)
- NFT
- NLP
- Non-Fungible Token
- o
- Occupancy
- Online Reputation Management (ORM) for Hospitality
- Online Travel Agencies
- Onward Distribution
- Open Graph Tag
- Organic
- Organic
- ORM
- OTA
- OTA
- OTA
- OTB or BOB
- Overselling or Overbooking
- p
- Influencer Marketing
- Paid Media
- Personalized Search Results
- Personally Identifiable Information (PII)
- Pick-up or Pace report
- PII
- Pixel
- PMS
- Polling Module
- Position
- Position
- PPC
- PPC bidding model
- PPC / Pay-Per-Click
- Predicting demand
- Press Kit or Media Kit
- Price Parity
- Product Parity
- ProPAR
- ProPAR Profit Per Available Room
- Property Management System (PMS)
- q
- Quality Score
- Quality Score
- Query
- Query
- r
- Rack rate
- Rankings
- Rankings
- Rate Fences - applied to room pricing
- Readability
- Readability
- Reciprocal Link
- Reciprocal Link
- Redirect
- Redirect
- Reels
- Referral
- Referral
- Remarketing
- Remarketing
- Repost
- Responsive Web Design
- Retention Rate
- Revenue
- Revenue Generation Index
- Revenue Management
- Revenue Management System
- Revenue per Available Room
- Revenue per Available Space
- Reviews
- RevPAC = Revenue Per Available Customer
- RevPAM
- RevPAM - Revenue Per Available square Metre
- RevPAR
- RevPAS
- RevPASH
- RGI
- Rich Snippets
- Rich Snippets
- RMS
- ROAS
- ROAS (Return On Ad Spend)
- ROI
- ROI (Return On Investment)
- ROP - Restaurant Optimization Planning
- RPI
- RSS
- RSS (Really Simple Syndication)
- RTO: Regional Tourism Office
- s
- Schema
- Schema Markup
- Search Engine
- Search Engine
- Search Network
- Search Network
- Second party data
- Self Sovereign Identity (SSI)
- SEM
- SEM (Search Engine Marketing)
- SEO
- SEO, Off-Page
- SEO, On-Page
- SEO (Search Engine Optimization)
- SERP
- SERP or Search Engine Results Page
- Search Engine Results Page (SERP)
- Sessions
- Sessions
- Shares
- Shorts
- Simulive
- Sitelink
- Sitelink
- Sitemap
- Sitemap
- Slug
- Slug
- SMMP
- Social Selling
- Source
- Source
- Source Market
- Spam
- Spam
- Spider
- Spider
- Split-Rate
- SSI
- Strategic Meetings Management Program [SMMP]
- Strategy vs Planning - what is the difference?
- Structured Data
- Structured Data
- Super App
- t
- Tag, Alt
- Tag, Canonical
- Tag, Description
- Tag, Header
- Tag, Meta
- Tag, Open Graph
- Tag, Title
- Technocentric Hotels
- Thin Content
- Third-Party Data
- Title Tag
- Total Revenue Management (TRM)
- Tracking Code
- Tracking Code
- Transient Travellers
- Trusted Advisor
- Twitter Advertising
- u
- UBE - Universal Booking Engine/ Unified Booking Engine
- UNAP
- UNAP (URL, Name, Address, Phone Number)
- Unbundling and Bundling
- Unconstrained Demand
- Unique Visitors
- Unique Visitors
- URL
- URL
- URL (Link) Shortener
- UX
- UX – (User Experience)
- v
- Visitors
- Visitors
- Visits
- Voice Search
- Voice Search
- w
- Web 2.0
- Web 2.0
- Webcast vs Webinar
- Website
- Website
- Wireframe
- Wireframe
- y
- Yahoo! Advertising
- Yahoo! Search
- Yahoo! Search
- Yelp
- Yelp
- Yext
- Yext
- YouTube
- YouTube
- YouTube Advertising
- z
- Zero based budgeting