Influencer marketing is a type of social media marketing that involves working with individuals who have a large following on social media to promote your hotel or brand. These influencers can help you reach a new audience and generate more leads.
Influencers use a variety of different platforms to grow their audiences. Some use blogs or Youtube to host their content, while others use social media such as Instagram, Twitter, Facebook and Tiktok.
Paid influence is when you pay someone to talk about your brand or products. This is the most common type of influencer marketing. A classic example is when you find an influencer, and pay them to blog about your hotel or post an image of themselves at your property on their Instagram or other social channels or blog sites.
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