Amplification Rate is the ratio of social shares per post to the number of overall followers.

Coined by Avinash Kaushik, author and digital marketing evangelist at Google, amplification is “the rate at which your followers take your content and share it through their networks.”

Basically, the higher your amplification rate, the more willing your followers are to associate themselves with your brand.

How to track it:

STEP 1: Add up the number of times a post was shared (e.g., retweeted, repinned, regrammed) during a reporting period.
STEP 2: Divide that number by your total number of followers and multiply by 100 to get your amplification rate percentage.

fab7b1254c8df86c0e50527946a3f5d112b6df28.pngSource: https://blog.hootsuite.com/social-media-metrics/

 

« Back to Glossary Index
Recent Posts
Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

0