A series of advertising messages that share a theme, and market a product or service. In the context of digital marketing, campaigns can be run through search and display network advertising platforms (i.e. Google, Bing), social media, email, or other online platforms.

Source: HSMAI CHDM Study Guide

« Back to Glossary Index
Recent Posts
Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

0