Share This
« Back to Glossary Index

Stands for “Cost Per Thousand” (M is the roman numeral for 1,000). This is the amount an advertiser pays for 1,000 impressions of their ad. For example, if a publisher charges $10 CPM, and your ad shows 2000 times, you will pay $20 for the campaign ($10 x 1000 impressions) x 2. Measuring ad success with CPM is most common in awareness campaigns, where impressions are more important than conversions or clicks.

Source: HSMAI CHDM Study Guide

« Back to Glossary Index
Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

0