Tourism is an economic activity that links places and countries that send tourists (source markets) to places and countries that host tourists (host markets), thus creating a flow of tourists.

For accommodation businesses, a Source Market is often simply based on the countries where your main guests come from.  Depending on your location, this might be different regions within a country or even suburbs within a city.

Your Source Market report would show you the origin of the guests staying in your property.

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