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Retargeting is a type of paid ad that allows advertisers to show ads to customers who have already visited their site. Once a user visits a site, a small piece of data called a “cookie” will be stored in the user’s browser. When the user then visits other sites, this cookie can allow remarketing ads to be shown. Remarketing allows advertisers to “follow” users around in attempts to get the user back to the original site.

Often people confuse Remarketing and Retargeting. To explain:

  • Retargeting focuses on pulling in new audiences or customers through ads on social media, email or other platforms.
  • Remarketing often focuses on sales or marketing emails sent to re-engage customers.

Source: HSMAI CHDM Study Guide

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