Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
STUDY ANYTIME
ANYWHERE
DEVELOPED BY
HOTELIERS
HANDS ON
Upskill with Short online courses
Hotel Courses Pricing from:
US$55 for HSMAI Paid members
US$65 for non-members
Enrol in the single courses by tapping the Course name.
Earn your Certificate in Digital Marketing (Hospitality)?
You must complete all 4 Core courses and 6 other courses from the list below to be eligible for the award.
Includes:
- 4 Core courses (see list below)
- 6 courses from the Digital & Marketing Category, we recommend you complete at least one course from each of the Media Categories. ie. Owned Media, Earned Media and Paid Media.
- The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)
US$400 for HSMAI Paid members
US$550 for non-members
Please Register your interest in the full Certificate program below or Enrol in the single courses by tapping the Course name.
HSMAI CERTIFICATE IN HOTEL DIGITAL MARKETING (HOSPITALITY)
| Discipline | Course name | Details |
|---|---|---|
| Core module | Understanding your Guests’ path to booking | Available now |
| Core module | Understanding the Accommodation Market | Available now |
| Core module | Accommodation Distribution | Available now |
| Core module | Market Segmentation | Available now |
| Tip! Tap on each Course name to view more details. |
| Discipline | Course name | Details | |
|---|---|---|---|
| Marketing | Introduction to Digital Marketing | Available now | |
| Commercial | Competitive Pricing Analysis (How to price your rooms) | Available now | |
| Commercial | Developing your Hotel SWOT Analysis | Available now | |
| Marketing | Owned Media: SEO | Available now | |
| Marketing | Owned Media: Content | Available now | |
| Marketing | Owned Media: CRM, Email and Loyalty | Available now | |
| Marketing | Owned Media: Optimising for Voice search & Chatbots | Available 30th June | |
| Marketing | Earned Media: Social Media & Visual Storytelling | 31st July 2021 | |
| Public Relations | Earned Media: Public Relations & Reviews | 30th September 2021 | |
| Paid Media | Paid Media: Measuring Marketing Performance | 30th September 2021 | |
| E-Commerce | Managing your Website & E-Commerce | 30th October 2021 | |
| Market Segments | Marketing to Segments: Chinese Travellers | 30th November 2021 | |
| Market Segments | Marketing to Segments: Muslim Travellers | 30th October 2021 | |
| Marketing Strategy | Developing your Marketing Strategy & Plan | 15th August 2021 | |
| Sales & Marketing | Managing Venue Sales & Marketing | 30th September 2021 | |
You will learn
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Training Workshops Locations & Dates
Optimising your Online Presence
1/2 Day Face-to-face Workshops in Australia
July to November 2021
HSMAI Instructor-led classes around the globe
Classes in Sales, Marketing, Branding, Revenue Management & Customer Centricity
Regular classes are held year-round
Earned Media: Social Media