Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, digital marketing & distribution functions. 100% Online courses and some optional face-to-face workshops.
STUDY ANYTIME
ANYWHERE
DEVELOPED BY
HOTELIERS
HANDS ON
Upskill with Short online courses
Hotel Courses Pricing from:
US$55 for HSMAI members
US$65 for non-members
Enrol in a single courses by tapping the course name.
Earn your Certificate in Digital Marketing (Hospitality)
You must complete all 4 core courses plus 6 other courses from the list below to be eligible for the certificate.
Includes:
- 4 Core Courses (see list below)
- 6 additional courses from the digital & marketing category (we recommend you complete at least one course from each of the Media Categories — Owned Media, Earned Media, and Paid Media)
- The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)
US$400 for HSMAI members
US$550 for non-members
Enrol in the full certificate program below or enrol in a single course by tapping the course name.
HSMAI CERTIFICATE IN DIGITAL MARKETING (HOSPITALITY)
| Discipline | Core Courses | Details |
|---|---|---|
| Core Course | Understanding Your Guest’s Path to Booking | Available now |
| Core Course | Understanding the Accommodation Market | Available now |
| Core Course | Introduction to Hotel Digital Marketing | Available now |
| Core Course | Market Segmentation | Available now |
| Tip! Tap on each Course name to view more details. |
| Discipline | Additional Courses | Details | |
|---|---|---|---|
| Marketing | Owned Media: SEO | Available now | |
| Marketing | Owned Media: Content & Rich Media | Available now | |
| Marketing | Owned Media: CRM, Email Marketing, & Loyalty | Available now | |
| Marketing | Owned Media: Optimizing for Voice Search & Chatbots | Available now | |
| Commercial | Accommodation Distribution | Available now | |
| Commercial | Competitive Pricing Analysis (How to price your rooms) | Available now | |
| Commercial | Developing your Hotel SWOT Analysis | Available now | |
| Marketing | Earned Media: Reviews and Customer Feedback | Coming in 2024 | |
| Public Relations | Earned Media: Public Relations & Influencers | Coming in 2024 | |
| Paid Media | Paid Media: Measuring Marketing Performance | Coming in 2024 | |
| E-Commerce | Managing your Website & E-Commerce | Coming in 2024 | |
| Sales & Marketing | Earned Media: Social Media | Coming in 2024 | |
| Marketing Strategy | Developing your Marketing Strategy & Plan | Coming in 2024 | |
You will learn
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Training Workshops Locations & Dates
HSMAI Instructor-Led Classes Around the Globe
Classes in Sales, Marketing, Branding, Revenue Management, & Customer Centricity are held year-round
Earned Media: Social Media