HSMAI Certificate in Hotel Digital Marketing online training

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.

STUDY ANYTIME, ANYWHERE

DEVELOPED BY HOTELIERS

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HSMAI CERTIFICATE IN HOTEL DIGITAL MARKETING

This is the summary of the courses in development (as of September 2020):

Core modules (released March, 2020):

Defining Components of Digital Marketing (Launching from September 2020)

  • Owned Media: Managing your Website & E-commerce
  • Owned Media: SEO & Content
  • Owned Media: Voice, Email Marketing, CRM, Loyalty
  • Earned Media: Social & reviews
  • Earned Media: Public Relations
  • Paid Media in Hospitality
  • Measuring Marketing Performance
  • Assessing your product value & pricing
  • The role of Traditional Marketing in a Digital World
  • Sales & Marketing for your Meetings & Events Space
  • Marketing to Muslim Travellers
  • Marketing to Chinese Outbound Travellers

How to earn your Certificate in Digital Marketing (Hospitality)?

You must complete all 4 Core courses and 6 other courses to be eligible for the award.

Hotel Digital Courses Pricing

Single courses

US$55 for HSMAI Paid members

US$65 for non-members

Full Certificate in Digital Marketing

Includes:

  • 4 Core courses
  • 6 courses from the Digital & Marketing Category
  • The Certificate in Digital Marketing (Hospitality) awarded by HSMAI

US$395 for HSMAI Paid members

US$550 for non-members

Please Register your interest in the full Certificate program below or Enrol in the single courses by tapping the Course title above.

You will learn

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Training Workshop Locations & Dates

Jakarta, Indonesia

2-Day Hotel Revenue Workshop

25th – 26th June, 2020

 

Phuket, Thailand

2-Day Hotel Revenue & Digital Workshop for Resort areas

14th – 15th September, 2020

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