This is the summary of the courses in development (as of March 2020):

Core modules (released March, 2020):

• Introduction to Hotel Digital Marketing (Including components of Digital Marketing)
• Understanding your guests’ path to booking
• Market Segmentation (Stage 1)
• Understanding Accommodation Distribution

Defining Components of Digital Marketing (Launching from April, 2020)

• Owned Media: Managing your Website & E-commerce
• Owned Media: SEO & Content
• Owned Media: Voice, Email Marketing, CRM, Loyalty
• Earned Media: Social & reviews
• Earned Media: Public Relations
• Paid Media in Hospitality
• Measuring Marketing Performance
• Assessing your product value & pricing (Launching April, 2020)
• The role of Traditional Marketing in a Digital World
• Sales & Marketing for your Meetings & Events Space
• Marketing to Muslim Travellers
• Marketing to Chinese Outbound Travellers

How to earn your Certificate in Digital Marketing (Hospitality)?

You must complete all 4 Core courses and 6 other courses to be eligible for the award.

Hotel Digital Courses Pricing

Single courses

US$55 for HSMAI Paid members

US$65 for non-members

Full Certificate in Digital Marketing

Includes:

• 4 Core courses
• 6 courses from the Digital & Marketing Category
• The Certificate in Digital Marketing (Hospitality) awarded by HSMAI

US$395 for HSMAI Paid members

US$550 for non-members

Please Register your interest in the full Certificate program below or Enrol in the single courses by tapping the Course title above.