Certificate in Digital Marketing (Hospitality)

HSMAI Certificate in Hotel Digital Marketing online training

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, digital marketing & distribution functions. 100% Online courses and some optional face-to-face workshops.

STUDY ANYTIME
ANYWHERE

DEVELOPED BY
HOTELIERS

HANDS ON

Upskill with Short online courses

Hotel Courses Pricing from:

US$55 for HSMAI members

US$65 for non-members

Enrol in a single courses by tapping the course name.

Earn your Certificate in Digital Marketing (Hospitality)

You must complete all 4 core courses plus 6 other courses from the list below to be eligible for the certificate.

Includes:

4 Core Courses (see list below)
6 additional courses from the digital & marketing category (we recommend you complete at least one course from each of the Media Categories — Owned Media, Earned Media, and Paid Media)
The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)

US$400 for HSMAI members

US$550 for non-members

Enrol in the full certificate program below or enrol in a single course by tapping the course name.

ENROL: HSMAI MEMBERS US$400

ENROL: NON MEMBERS US$550

HSMAI CERTIFICATE IN DIGITAL MARKETING (HOSPITALITY)

Discipline	Core Courses	Details
Core Course	Understanding Your Guest’s Path to Booking	Available now
Core Course	Understanding the Accommodation Market	Available now
Core Course	Introduction to Hotel Digital Marketing	Available now
Core Course	Market Segmentation	Available now

Tip! Tap on each Course name to view more details.

Discipline	Additional Courses	Details
Marketing	Owned Media: SEO	Available now
Marketing	Owned Media: Content & Rich Media	Available now
Marketing	Owned Media: CRM, Email Marketing, & Loyalty	Available now
Marketing	Owned Media: Optimizing for Voice Search & Chatbots	Available now
Commercial	Accommodation Distribution	Available now
Commercial	Competitive Pricing Analysis (How to price your rooms)	Available now
Commercial	Developing your Hotel SWOT Analysis	Available now
Marketing	Earned Media: Reviews and Customer Feedback	28th February 2023
Public Relations	Earned Media: Public Relations & Influencers	31st March 2023
Paid Media	Paid Media: Measuring Marketing Performance	30th April 2023
E-Commerce	Managing your Website & E-Commerce	30th April 2023
Market Segments	Marketing to Segments: Chinese Travellers	31st January 2023
Market Segments	Marketing to Segments: Muslim Travellers	31st March 2023
Marketing Strategy	Developing your Marketing Strategy & Plan	30th July 2023
Sales & Marketing	Earned Media: Social Media	31st March 2023
Sales & Marketing	Managing Venue Sales & Marketing	31st March 2023

ENROL: HSMAI MEMBERS US$400

ENROL: NON MEMBERS US$550

ENROL IN SHORT COURSES