Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.
STUDY ANYTIME, ANYWHERE
DEVELOPED BY HOTELIERS
HANDS ON
HSMAI CERTIFICATE IN HOTEL DIGITAL MARKETING
This is the summary of the courses in development (as of September 2020):
Core modules (released March, 2020):
- Introduction to Hotel Digital Marketing (Including components of Digital Marketing)
- Understanding your guests’ path to booking
- Market Segmentation (Stage 1)
- Understanding Accommodation Distribution
Defining Components of Digital Marketing (Launching from September 2020)
- Owned Media: Managing your Website & E-commerce
- Owned Media: SEO & Content
- Owned Media: Voice, Email Marketing, CRM, Loyalty
- Earned Media: Social & reviews
- Earned Media: Public Relations
- Paid Media in Hospitality
- Measuring Marketing Performance
- Assessing your product value & pricing
- The role of Traditional Marketing in a Digital World
- Sales & Marketing for your Meetings & Events Space
- Marketing to Muslim Travellers
- Marketing to Chinese Outbound Travellers
How to earn your Certificate in Digital Marketing (Hospitality)?
You must complete all 4 Core courses and 6 other courses to be eligible for the award.
Hotel Digital Courses Pricing
Single courses
US$55 for HSMAI Paid members
US$65 for non-members
Full Certificate in Digital Marketing
Includes:
- 4 Core courses
- 6 courses from the Digital & Marketing Category
- The Certificate in Digital Marketing (Hospitality) awarded by HSMAI
US$395 for HSMAI Paid members
US$550 for non-members
Please Register your interest in the full Certificate program below or Enrol in the single courses by tapping the Course title above.
You will learn
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Training Workshop Locations & Dates
Phuket, Thailand
2-Day Hotel Revenue & Digital Workshop for Resort areas
14th – 15th September, 2020
Earned Media: Social Media