Certificate in Digital Marketing (Hospitality)

STUDY ANYTIME
ANYWHERE

Hotel Courses Pricing from:

US$55 for HSMAI Paid members

US$65 for non-members

Enrol in the single courses by tapping the Course name.

You must complete all 4 Core courses and 6 other courses from the list below to be eligible for the award.

4 Core courses (see list below)
6 courses from the Digital & Marketing Category, we recommend you complete at least one course from each of the Media Categories. ie. Owned Media, Earned Media and Paid Media.
The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)

US$400 for HSMAI Paid members

US$550 for non-members

Enrol in the full Certificate program below or Enrol in the single courses by tapping the Course name.

This is the summary of the courses in development (as of 21st April 2022):

Discipline	Course name	Details
Core module	Understanding your Guests’ path to booking	Available now
Core module	Understanding the Accommodation Market	Available now
Core module	Introduction to Digital Marketing	Available now
Core module	Market Segmentation	Available now

Tip! Tap on each Course name to view more details.

Discipline	Course name	Details
Marketing	Owned Media: SEO	Available now
Marketing	Owned Media: Content	Available now
Marketing	Owned Media: CRM, Email and Loyalty	Available now
Marketing	Owned Media: Optimising for Voice search & Chatbots	Available now
Commercial	Accommodation Distribution	Available now
Commercial	Competitive Pricing Analysis (How to price your rooms)	Available now
Commercial	Developing your Hotel SWOT Analysis	Available now
Marketing	Earned Media: Reviews and Customer Feedback	30th April 2022
Public Relations	Earned Media: Public Relations & Influencers	31st July 2022
Paid Media	Paid Media: Measuring Marketing Performance	30th November 2021
E-Commerce	Managing your Website & E-Commerce	30th November 2022
Market Segments	Marketing to Segments: Chinese Travellers	31st July 2022
Market Segments	Marketing to Segments: Muslim Travellers	31st July 2022
Marketing Strategy	Developing your Marketing Strategy & Plan	30th April 2022
Sales & Marketing	Earned Media: Social Media	31st July 2022
Sales & Marketing	Managing Venue Sales & Marketing	31st July 2022