Certificate in Digital Marketing (Hospitality)

HSMAI Certificate in Hotel Digital Marketing online training

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.

STUDY ANYTIME
ANYWHERE

DEVELOPED BY
HOTELIERS

HANDS ON

Upskill with Short online courses

Hotel Courses Pricing from:

US$55 for HSMAI Paid members

US$65 for non-members

Enrol in the single courses by tapping the Course name.

Earn your Certificate in Digital Marketing (Hospitality)?

You must complete all 4 Core courses and 6 other courses from the list below to be eligible for the award.

Includes:

4 Core courses (see list below)
6 courses from the Digital & Marketing Category, we recommend you complete at least one course from each of the Media Categories. ie. Owned Media, Earned Media and Paid Media.
The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)

US$400 for HSMAI Paid members

US$550 for non-members

Enrol in the full Certificate program below or Enrol in the single courses by tapping the Course name.

ENROL: HSMAI MEMBERS US$400

ENROL: NON MEMBERS US$550

HSMAI CERTIFICATE IN HOTEL DIGITAL MARKETING (HOSPITALITY)

This is the summary of the courses in development (as of 15th September 2021):

Discipline	Course name	Details
Core module	Understanding your Guests’ path to booking	Available now
Core module	Understanding the Accommodation Market	Available now
Core module	Accommodation Distribution	Available now
Core module	Market Segmentation	Available now
	Tip! Tap on each Course name to view more details.

Discipline	Course name	Details
Marketing	Introduction to Digital Marketing	Available now
Commercial	Competitive Pricing Analysis (How to price your rooms)	Available now
Commercial	Developing your Hotel SWOT Analysis	Available now
Marketing	Owned Media: SEO	Available now
Marketing	Owned Media: Content	Available now
Marketing	Owned Media: CRM, Email and Loyalty	Available now
Marketing	Owned Media: Optimising for Voice search & Chatbots	Available 30th September
Marketing	Earned Media: Social Media & Visual Storytelling	31st October 2021
Public Relations	Earned Media: Public Relations & Reviews	30th October 2021
Paid Media	Paid Media: Measuring Marketing Performance	30th November 2021
E-Commerce	Managing your Website & E-Commerce	30th November 2021
Market Segments	Marketing to Segments: Chinese Travellers	30th November 2021
Market Segments	Marketing to Segments: Muslim Travellers	31st December 2021
Marketing Strategy	Developing your Marketing Strategy & Plan	15th November 2021
Sales & Marketing	Managing Venue Sales & Marketing	30th November 2021

ENROL: HSMAI MEMBERS US$400

ENROL: NON MEMBERS US$550

ENROL IN SHORT COURSES