HSMAI Certificate in Hotel Digital Marketing online training

Hospitality Sales & Marketing Association International have developed a full training program for hotels & accommodation businesses to learn more about the commercial, Digital Marketing & Distribution functions. 100% Online courses and some optional face-to-face workshops.

STUDY ANYTIME
ANYWHERE

DEVELOPED BY
HOTELIERS

HANDS ON

Upskill with Short online courses

Hotel Courses Pricing from:

US$55 for HSMAI Paid members

US$65 for non-members

Enrol in the single courses by tapping the Course name.

Earn your Certificate in Digital Marketing (Hospitality)?

You must complete all 4 Core courses and 6 other courses from the list below to be eligible for the award.

Includes:

  • 4 Core courses (see list below)
  • 6 courses from the Digital & Marketing Category, we recommend you complete at least one course from each of the Media Categories. ie. Owned Media, Earned Media and Paid Media.
  • The Certificate in Digital Marketing (Hospitality) is awarded by HSMAI (Hospitality Sales & Marketing Association International)

US$400 for HSMAI Paid members

US$550 for non-members

Enrol in the full Certificate program below or Enrol in the single courses by tapping the Course name.

HSMAI CERTIFICATE IN HOTEL DIGITAL MARKETING (HOSPITALITY)

This is the summary of the courses in development (as of 15th September 2021):

 

Discipline Course name Details
Core module Understanding your Guests’ path to booking Available now
Core module Understanding the Accommodation Market Available now
Core module Accommodation Distribution Available now
Core module Market Segmentation Available now
Tip! Tap on each Course name to view more details.
Discipline Course name Details
Marketing Introduction to Digital Marketing Available now
Commercial Competitive Pricing Analysis (How to price your rooms) Available now
Commercial Developing your Hotel SWOT Analysis Available now
Marketing Owned Media: SEO Available now
Marketing Owned Media: Content Available now
Marketing Owned Media: CRM, Email and Loyalty Available now
Marketing Owned Media: Optimising for Voice search & Chatbots Available 30th September
Marketing Earned Media: Social Media & Visual Storytelling 31st October 2021
Public Relations Earned Media: Public Relations & Reviews 30th October 2021
Paid Media Paid Media: Measuring Marketing Performance 30th November 2021
E-Commerce Managing your Website & E-Commerce 30th November 2021
Market Segments Marketing to Segments: Chinese Travellers 30th November 2021
Market Segments Marketing to Segments: Muslim Travellers 31st December 2021
Marketing Strategy Developing your Marketing Strategy & Plan 15th November 2021
Sales & Marketing Managing Venue Sales & Marketing 30th November 2021

You will learn

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Training Workshops Locations & Dates

Optimising your Online Presence

1/2 Day Face-to-face Workshops in Australia

July to November 2021

HSMAI Instructor-led classes around the globe

Classes in Sales, Marketing, Branding, Revenue Management & Customer Centricity

Regular classes are held year-round

Contact Us

Send us an email for any queries you have about HSMAI Academy and we'll get back to you as soon as possible.

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HSMAI Certificate in Hospitality SalesHSMAI Regional Digital & Revenue Workshop series