Owned Media: SEO
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Start anytime
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Study anywhere
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Practical skills
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Be job ready
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Affordable from US$55
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Pathway to Certificate program
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12 Months Access
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Globally recognised
Owned Media: SEO
SEO is the process of improving website visibility in unpaid web search engine results, which are also called “natural” or “organic” search results. The higher a website appears in search results, the more visitors it receives. Top search results are highly competitive in the travel industry due to individual hotel sites, brand sites, destination sites, review sites, OTAs, and more competing for them. This course identifies best practices for accommodations businesses when it comes to SEO.
You will learn:
- What SEO is
- How to create an SEO strategy
- Key factors for both onsite and offsite optimization
- The importance of local search
- White-hat versus black-hat tactics
- What structured data is and why it is important
- Those pursuing the HSMAI Certificate in Digital Marketing
- Digital marketers and commercial managers at a hotel, management company, or holiday rental wanting to learn about the methods to bring in more bookings and more revenue
- Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
- People just starting in the marketing department who will benefit from learning how they can influence booking volumes at their property
This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.
- HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$350…a saving of US$150)
- Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$500)
- Includes online access to course material for 12 months
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