Description
Search engine optimization (SEO) means having your site appear higher in the search engine results pages. Accomplishing this goal is highly competitive in the hospitality/ travel industry due to individual hotel sites, brand sites, destination sites, review sites, and OTAs competing for the top lines. This course identifies the best practices for hospitality within the world of SEO.
You will learn
- What is SEO
- Creating an SEO Strategy
- Key factors for both onsite and offsite optimization
- The importance of local search
- White-hat versus black-hat tactics
- Structured data
- Setting up in search engines
This is one of the courses in a program to earn the Certificate in Digital Marketing (Hospitality). You can either study the full Certificate program, or individual courses to update your skills. READ MORE
