This course provides an overview of the main components of Digital Marketing for hotel and accommodation businesses so learners can understand the terms, and what each component does and could be used for their property.
- Evolution of Marketing – How did we get here? How has this changed hotel marketing?
- Understanding the components of Digital Marketing
- Paid Media
- Owned Media
- Earned Media
- Digital Marketing funnel
- Where are we now?
- Mobile, the rise of video, dominance of Paid search, social and more…
This is the first course in a program to earn the Certificate in Digital Marketing (Hospitality). You can either study the full Certificate program, or individual courses to update your skills.