Competitive Value Analysis

$65.00 $75.00

Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.  In this course, we introduce a framework for reviewing and setting accommodation pricing, a template spreadsheet is included.

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Description

Value-based pricing requires determining what your customers truly value. This can include a high willingness to pay for products and features important for a particular stay, the lowest rate for price-sensitive guests, and everything in between.  In this course, we introduce a framework for reviewing and setting accommodation pricing, including:

  • Understand the value proposition and rate tactics of your key competitors
  • Develop a competitive advantage based on the analysis findings and repositioning a hotel by offering better value for consumers.
  • A template spreadsheet is provided to facilitate pricing research and decision-making

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This course forms part of a program to earn a Certificate in Digital Marketing (Hospitality) or a Certificate in Business Acumen (Hospitality). You can either study the full Certificate program or just take individual courses to update your skills.