Overview: This short online course will provide hoteliers with a step-by-step guide to developing an analysis of their property. Outcomes:
You will learn
- What is a SWOT analysis and why use it
- How to develop a SWOT Analysis
- Definitions Strengths, Weaknesses, Opportunities and Threats in the context of a SWOT analysis
- Where to find information
- Examples of how to score your resulting SWOT element to determine your priorities
This course forms part of a program to earn a Certificate in Digital Marketing (Hospitality) or a Certificate in Business Acumen (Hospitality). You can either study the full Certificate program or just take individual courses to update your skills.