Owned Media: SEO Strategy for Hospitality

Owned Media: SEO course for Hospitality

  • Start anytime

  • Study anywhere

  • Practical skills

  • Be job ready

  • Affordable from US$55

  • Pathway to Certificate program

  • 12 Months Access

  • Globally recognised


Owned Media: SEO for your Accommodation business

Search engine optimization (SEO) means having your site appear higher in the search engine results pages.  Accomplishing this goal is highly competitive in the hospitality/ travel industry due to individual hotel sites, brand sites, destination sites, review sites, and OTAs competing for the top lines. This course identifies the best practices for hospitality within the world of SEO.

 You will learn
  • What is SEO
  • Creating an SEO Strategy
  • Key factors for both onsite and offsite optimization
  • The importance of local search
  • White-hat versus black-hat tactics
  • Structured data
  • Setting up in search engines

  • This course can be a stand-alone course for people wanting to learn about the methods hoteliers can use to develop their marketing and commercial strategy
  • You could be a Digital Marketer or a commercial manager, hotel management company, holiday rental agent or hotelier looking for best practice from the industry body for Sales & Marketing, the Hospitality Sales & Marketing Association International
  • This course serves as a learning base for those who wish to do further study in any marketing or commercial areas
  • Hotel professionals wishing to learn more about managing the commercial area of a hotel or any accommodation business
  • Those pursuing the HSMAI “Certificate in Digital Marketing (Hospitality)”

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the world have worked together to create a curriculum for people looking to grow their careers in hospitality digital marketing. The authors of this course are the HSMAI Marketing Advisory Board which is made up of senior hoteliers working in the digital marketing field.

  • HSMAI Members pay only US$55 for this short course
  • Non-members pay only US$65 for the single course
  • The course counts as credit towards earning a Certificate in Digital Marketing (Hospitality)
  • 12 months online access to course material
  • Globally recognised, HSMAI accredited course

Education Partners

Owned Media: SEO Strategy for Hospitality
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