Market Segmentation for Hoteliers

  • Start anytime

  • Study anywhere

  • Practical skills

  • Be job ready

  • Affordable from US$50*

  • Pathway to Revenue

  • 12 Months Access

  • Globally recognised


Course Overview

Most industries segment their market (i.e. their customers, and potential customers) into different segment to understand them more, and to customise their product to each segment.  This is a fundamental way to increase revenue to your business.  As a revenue analyst, you will need to know what these segments are and how you can win business from your competitors with that knowledge.

 You will learn
  • The definition of market segmentation in the Accommodation Industry
  • How to define each segment
  • The difference between a channel and a segment?
  • How to use this segmentation to gain insights and improve revenue and profit results
  • Understand different consumer behaviours in different channels
  • Understand the different terms and strategies used; Segments vs Channels vs personalised offers

  • Those pursuing the HSMAI Revenue Ready “Certificate in Revenue Management (Hospitality)
  • This course can be a standalone course for People wanting to learn about the methods hoteliers can use to bring in more bookings and more revenue.  You could be an asset owner, management company, holiday rental agent or hotelier wondering if it’s worth investing in digital marketing.
  • This course serves as a learning base for those who wish to do further study on revenue management to get into a revenue role;
  • People just starting in the revenue department will benefit from learning how revenue people can influence booking volumes at their property.

This course is created by Hoteliers, for Hoteliers. The leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management. The authors of this course are the HSMAI Revenue Advisory Board.  Read more about the hotel leaders who helped create this course.

  • HSMAI Members pay only US$50 for this course, or get your Certificate and complete the 10-course program for just US$350, a saving of US$150
  • Non-members pay only US$65 for the single course, or get your Certificate and complete the 10-course program for just US$500
  • One step closer in getting your Certificate in Revenue Management (Hospitality)
  • 12 months online access to course material
  • Globally recognised, HSMAI accredited course

Education Partners

Market Segmentation for Hoteliers
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