Understanding the Accommodation Market

Understanding the Accommodation Market

  • Start anytime

  • Study anywhere

  • Practical skills

  • Be job ready

  • Affordable from US$55

  • Pathway to Revenue

  • 12 Months Access

  • Globally recognised

Course Overview

In this course you’ll learn the basics of economics and the role it plays in the revenue management function. Learning how to identify your competitors, benchmark your property against theirs, and how to win more business from them is a big part of the revenue role. Learn how to read competitor reports and gain insights from them that you can action to improve your profits.

 You will learn:
  • The fundamental principles of economics and their role in hotel revenue management
  • How revenue directors monitor and measure their competitor marketplaces
  • How hotel managers identify true competitor properties
  • How to read competitor reports and use other data to derive strategic insights to make better decisions
  • Those pursuing the HSMAI Certificate in Revenue Management (Hospitality) or the Certificate in Digital Marketing
  • People wanting to learn about the methods hoteliers can use to bring in more bookings and more revenue
  • Asset owners, management company leaders, holiday rental agents, and hoteliers wondering if it’s worth investing in digital marketing
  • People just starting in the revenue or marketing department who will benefit from learning how they can influence booking volumes at their property

This course is created by hoteliers for hoteliers. Leaders in hotels around the global have worked together to create a curriculum for people looking to grow their careers in revenue management and digital marketing.

  • HSMAI Members pay US$55 for this course (complete the 10-course program and get your Certificate for just US$350…a saving of US$150)
  • Non-members pay US$65 for this course (complete the 10-course program and get your Certificate for just US$500)
  • Includes online access to course material for 12 months

Education Partners

Understanding the Accommodation Market
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