In order to run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world, resources are limited. Maximizing time, talent, and financial resources is critical to a restaurant’s profitability and longevity.
Learn from experienced restaurateurs and marketers about how you can improve the value of your restaurant assets and improve the bottom-line.
How to apply digital marketing knowledge to grow revenue
How to optimize digital marketing opportunities for hotel properties and partners
How to make better decisions around marketing channel ROI
How to communicate strategies more credibly to owners, vendors, and other team members
The topics covered during the 1-day class are:
This course is for you if you:
In addition to hoteliers, those who support hotels
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Learn from a recent hotel restaurant launch in Bangkok. How did the concept come about?
How did they make sure the concept was delivered when guests arrived. An expereinced hotelier will take you through a case study on a successful restaurant launch and what was learnt along the way.
Mission Possible: Optimising your restaurant’s sales by changing the menu. It is possible.
Pallavi will show you how. Based on extensive research by Dr. Sherri Kimes, Professor Emeritus, Cornell University, learn about the proven best practices and then particpants take part in an activity to improve a menu, bring along a menu from your restaurant for this activity as yu can get some expert advice and work on improving the design during this interactive session. (If you dont have a menu, we will supply one).
Mark Shrives from Marriott will take you through the Digital Touchpoints in the customer journey and cover some best practices to use across campaigns, social and search to drive Restaurant & Bar Bookings. You’ll see lots of examples allowing you to create your own ‘recipe’ for connecting the customers pre-dining.
How can you distribute your seats/tables without falling into the hotel room/ OTA trap?
Mark Shrives and his team will present you with some solid tips on what you absolutely need to do, and some best practices to help you improve the way you manage distribution and third parties.
We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas. You also have access to 3 short courses on this through the HSMAI Academy Learning Management System. You can study the 3 courses at your leisure. If you dont know anything about this area, it might be good to study the courses prior to coming to the class.
So, Puneet will cover some tactics you can use, and some tips on how to manage implementation of these types of tactics across departments.
We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas. You also have access to 3 short courses on this through the HSMAI Academy Learning Management System. You can study the 3 courses at your leisure. If you dont know anything about this area, it might be good to study the courses prior to coming to the class.
So, Puneet will cover some tactics you can use, and some tips on how to manage implementation of these types of tactics across departments.
We’ll cover a bit about Revenue Management in the Restaurant/ F&B areas. You also have access to 3 short courses on this through the HSMAI Academy Learning Management System. You can study the 3 courses at your leisure. If you dont know anything about this area, it might be good to study the courses prior to coming to the class.
So, Puneet will cover some tactics you can use, and some tips on how to manage implementation of these types of tactics across departments.
This course will be presented by multiple experts in managing, marketing and operations of restaurants in Asia.
Registration Fee:
HSMAI members INR
Non members INR
Includes:
Registrations! Tickets Coming Soon…