HOTEL DATA ANALYTICS ESSENTIALS COURSE
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Start anytime
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Study anywhere
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Learn practical skills
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Be job ready
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Special Introductory price available now
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US$400US$250 for HSMAI Members -
US$495US$295 for non-members
SELF-PACED ONLINE COURSE
The analytics tsunami has engulfed hotels across disciplines with no signs of stopping.
With the sophistication and adoption of analytics – from data mining, machine learning, and more – growing tremendously, hoteliers must evaluate their own analytical capabilities, and map out how analytics can make the biggest impact on their success.
With a mix of theory and practical exercises, this course will help you build a strong foundation of data and analytics best practices that you can use to make smarter business decisions and increase the effectiveness of collaboration across departments.
WHAT PAST PARTICIPANTS HAVE SAID
Course Modules:
- The Basics of Data
- Technology Platforms
- Descriptive & Diagnostic Analytics
- Predictive & Prescriptive Analytics
- Regression
- Artificial Intelligence & Machine Learning
- Visualisations
- Telling a Story with Data
You will:
- Learn the fundamental skills of working with datasets.
- Deepen analytical skills and gain best practices for data access, cleaning and modeling
- Understand how to distill vast amounts of data into actionable insights for your audience.
- Learn the fundamentals of statistics, predictive analytics and forecasting to make your analyses more forward looking and proactive
- Be better prepared to identify valuable and actionable data points, leverage effective data visualization techniques, and communicate your data story in an interesting way.
- Learn the differences among advanced analytic techniques, like optimization, machine learning and AI, and be able to identify the right problems to solve with these advanced techniques
- Understand how to match your problem to the right analytical technique
- Walk away with a data analytics tool kit and game plan to implement at your hotel
This course is for you if:
- You are a hotelier or industry partner responsible for producing and/or communicating analysis and need to learn (or brush up on) fundamentals and best practices around data access, data cleanliness, data modeling and data visualization.
- You work closely with, and are impacted by, data and analytics in your organization, and you want to “go under the hood” to see how it all comes together. You might be a revenue manager, general manager, director of sales, director of marketing, asset manager, or distribution professional!
- You are prepared for a little “hands on keyboard” work during this course to puts the concepts you learn into action.
The course is entirely online and self-paced, with quizzes to check your knowledge throughout.
Special Introductory price valid until 31st August, 2024
$250 HSMAI members; $295 non-members
Retail prices, from 1st September, 2024:
$400 HSMAI members; $495 non-members
Dr. Kelly McGuire is Managing Principal for Hospitality for ZS, a professional services firm specializing in analytical solutions for commercial functions, supporting both strategy and operations. Prior to joining ZS, she served as Senior Vice President, Revenue Management for MGM Resorts International, and as Vice President Advanced Analytics at Wyndham Destination Network. She holds a Masters and a PhD from the Cornell School of Hotel Administration. She is the author of The Analytic Hospitality Executive: Implementing Data Analytics in Hotels and Casinos and Hotel Pricing in a Social World: Driving Value in the Digital Economy.
Emma Scher is a dedicated data strategist with a passion for the hospitality industry. Currently, Emma is the Senior Lead of Customer Success on the AI Products at ZS Associates where she partners with restaurant, airline, and hotel companies to deploy AI solutions supporting personalization, experimentation, optimization, and use of generative AI. Prior to her time with ZS, Emma gained extensive experience working with several industries to improve the usability of data and to deploy new solutions. This experience includes managing revenue strategy with MGM Resorts International and leading a technical analytics team for Aristocrat Gaming. Emma holds a Bachelors in Science from the Cornell University School of Hotel Administration where she focused her studies on analytics and data science.
COURSE PARTNER
ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. We leverage our deep industry expertise, leading-edge analytics, technology and strategy to create solutions that work in the real world. With more than 35 years of experience and 7,000-plus ZSers in more than 25 offices worldwide, we are passionately committed to helping companies and their customers thrive. To learn more, visit www.zs.com or follow us on Twitter and LinkedIn.
